For Milestone Three, you drafted your campaign outline with your final selection of the three to five digital tools that will be employed.  However, this outline is general in nature and not specific to the client in your campaign. Please see the embedded Rubric for grading details. Social Trends You identify current social trends. You do not describe how the company should be communicating.  Target Audience  You did not identify the target audience, using clear and specific examples. You did not show how the digital tools can be used to reach the target audience. Digital Tools   You recommend three to five digital tools for the digital campaign. You did not substantiate the recommendations with research.  Brand Imaging Strategies   You describe brand imaging strategies that can be employed. You di not use specific and relevant details. You did not develop an engaging theme. Future Trends  You evaluate future trends and recommend how to engage upon these trends. You use research to substantiate your ideas. Articulation of Response Your submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format. You did have APA style errors. Please see this link for reference: https://owl.english.purdue.edu/owl/resource/560/01/ You would benefit from contacting the Online Writing Center about the proper use of APA style. The SNHU Online Writing Center is staffed with writing coaches who can work one on one with you to guide the writing process. Simply:  • Click “Course Tools” from the main menu; • Navigate to the Writing Center’s “Submit Your Paper for Written Feedback and Support” icon;  • Follow the instructions to be taken to the Paper Center; • Upload your paper as a PDF. You will receive feedback as a downloadable file in the Paper Center within 48 hours. I would suggest you rework and resubmit this Milestone assignment. Project Metrics, Monitoring, and Control Module 5: Learning curves Page 1 of 2PJM535 - Module 5: Learning curves 9/19/2016https://coursecms.csuglobal.edu/file/ed1d4003-dfb2-4a99-948f-6ddaedb0a255/1/production/PJM535_5/pjm535... 1. Theory of Learning Curves Project management philosophy may state that experience curves are based on the old adage that “practice makes perfect.” A service or product can always be made better and in less time in each succeeding attempt. In the 1960’s, true implications of experience curves became evident. Companies such as Boston Consulting Group showed that each time cumulative production doubled, the total manufacturing time and cost fell by a constant and predictable amount (Kerzner, 2009). Projects with repeatable processes have the same effect, meaning product deliverables are met earlier and at less cost. Today’s management often measures the profitability of a corporation as a function of market share. As the market share increases, profitability will increase because of lower prod ...

1. For Milestone Three, you drafted your campaign outline with
your final selection of the three to five digital tools that will be
employed.
However, this outline is general in nature and not specific to the
client in your campaign.
Please see the embedded Rubric for grading details.
Social Trends
You identify current social trends. You do not describe how the
company should be communicating.
Target Audience
You did not identify the target audience, using clear and
specific examples. You did not show how the digital tools can
be used to reach the target audience.
Digital Tools
You recommend three to five digital tools for the digital
campaign. You did not substantiate the recommendations with
research.
Brand Imaging Strategies
You describe brand imaging strategies that can be employed.
You di not use specific and relevant details. You did not
develop an engaging theme.
Future Trends
You evaluate future trends and recommend how to engage upon
these trends. You use research to substantiate your ideas.
Articulation of Response
Your submission is free of errors related to citations, grammar,

2. spelling, syntax, and organization and is presented in a
professional and easy to read format. You did have APA style
errors. Please see this link for
reference: https://owl.english.purdue.edu/owl/resource/560/01/
You would benefit from contacting the Online Writing Center
about the proper use of APA style. The SNHU Online Writing
Center is staffed with writing coaches who can work one on one
with you to guide the writing process. Simply:
• Click “Course Tools” from the main menu;
• Navigate to the Writing Center’s “Submit Your Paper for
Written Feedback and Support” icon;
• Follow the instructions to be taken to the Paper Center;
• Upload your paper as a PDF.
You will receive feedback as a downloadable file in the Paper
Center within 48 hours.
I would suggest you rework and resubmit this Milestone
assignment.
Project Metrics, Monitoring, and Control
Module 5: Learning curves
Page 1 of 2PJM535 - Module 5: Learning curves
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1. Theory of Learning Curves

3. Project management philosophy may state that experience
curves are based on the old adage that “practice makes perfect.”
A service or product can always be made better and in less time
in each succeeding attempt. In the 1960’s, true implications of
experience curves became evident. Companies such as Boston
Consulting Group showed that each time cumulative production
doubled,
the total manufacturing time and cost fell by a constant and
predictable amount (Kerzner, 2009). Projects with repeatable
processes
have the same effect, meaning product deliverables are met
earlier and at less cost.
Today’s management often measures the profitability of a
corporation as a function of market share. As the market share
increases,
profitability will increase because of lower production costs
that increase margins. This is the experience curve effect
(Kerzner, 2009).
The following website contains an example of a risk
management plan template that addresses the theory of learning
curve:
(Source: http://youtu.be/E3GBCW3uvZE)
CMA Part 1 - Learning Curves (Video Lectures - Lynchpin
Financial Training Centre)
Click to Enlarge
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4. 4a99-948f-6ddaedb0a255/1/production/PJM535_5/pjm535...
Project Metrics, Monitoring, and Control
Module 5: Learning curves
2. Learning Curve Concept
Kerzner states that learning curves stipulate that manufacturing
human resources hours will decline each time an organization
doubles
its output. Generally, learning curves produce a cost and time
savings of 10 to 30 percent each time a company’s experience at
producing
a product doubles (Kerzner, 2009).
Most companies that use learning curves would agree that it is
more common to use human resource hours because exact costs
are
either not always known or not publicly disclosed by the firm.
The use of costs implies the added complexity of considering
escalation
factor on salary, cost of living adjustment and time value of
money. For projects that take fewer than 2 years, costs are often
used instead
of human resource hours (Kerzner, 2009).
These types of cost are also known as value-added costs and can
also appear in the form of lower freight and procurement costs
through bulk quantities. The customer and contractor both
benefit from the value-added cost savings.
The more repetitive tasks become, the less the time is required
to perform a task. Also, the amount of improvement decreases

5. as more
units are produced. Another point to note that supports learning
curve concept is that the rate of improvement has sufficient
consistency
to allow its use as a prediction tool. “The consistency in
improvement has been found to exist in the form of a constant
percent reduction
in time required over successive doubled quantities of units
produced” (Kerzner, 2009, p. 819).
Click to Enlarge
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Project Metrics, Monitoring, and Control
Module 5: Learning curves
3. Graphic Representation of Learning Curves
Graphic representation of learning curves can be displayed in
various ways. For example, a horizontal axis can represent the
total
number of units produced, and the vertical axis can represent
the total labor hours (or cost) for each unit. Another graphic
might
represent a hyperbola when drawn on ordinary graph paper
showing the difference or amount of labor-hour reduction is not
consistent.
The main purpose for learning curve graphic representation is to

6. predict trends and forecast a product or service to capitalize on
opportunities and gain competitive advantage in the market
space. Learning curves are powerful analytical tools. Two
fundamental
models of the learning curve are generally used: the unit curve
and the cumulative average curve. The unit curve focuses on the
hours or
cost involved in specific units of production. The cumulative
average curve becomes important in determining the cost for a
manufacturing project (Kerzner, 2009).
Click to Enlarge
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Project Metrics, Monitoring, and Control
Module 5: Learning curves
4. Selecting Learning Curves
The selection of learning curves is a process and depends on the
data a project manager has available. For example, existing
experience
curves reflect past experience or historical data. Trend lines are
developed from accumulated data.
Kerzner says when selecting the proper curve for a new
production item when only one point of data is available and the
slope is
unknown, there is an order to follow that should be considered.

7. • Similarity between the new item and an item or items
previously produced
• Physical comparison
• Duration of time since a similar item was produced
• Other comparable factors between similar items
If at least two points of data are accessible, the slope of the
curve may be determined. The availability of additional points
of data will
enhance the reliability of the curve. Regardless of the of the
number of points and the assumed reliability of the slope,
comparisons with
similar items are considered the most desirable approach and
should be made whenever possible (Kerzner, 2009).
Click Here to Begin
Check Your Understanding
References:
Kerzner, H. (2009). Project management: A systems approach to
planning, scheduling and controlling (10th ed.). New York, NY:
John Wiley & Sons.
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6d
Running Head: CAMPAIGN OUTLINE

8. 1
CAMPAIGN OUTLINE
2
Campaign Outline
Name
Institution
Campaign Outline
Introduction
· This segment will give an overview of what to expect in the
actual campaign.
Aim
· The Campaign Aims at Increasing the number of Consumers
Current Trends on Consumers’ Side

9. · Increased use of digital devices
· Increased technical know-how
· More use of online platforms such as online shopping
· Increased cell-phone usage
· Increased use of saving schemes and plans
· Use of systems that offer a variety of services and
commodities within a certain field
· Reduced dependence on traditional banking
· Increased preference of personalized or customized
commodities.
Current Trends on the side of service Providers
· Increased use of online marketing methods
· Increased use of public relations services
· More researches conducted on consumer trends/ Increased
reliance on research data.
· Increased use of market and self-assessment tools such as
porter’s five forces
· Increased use of direct consumer-provider contact methods.
· More use of celebrity advertising/ influencer marketing and
social media advertising.
· More use of user generated content
Main Digital Tools
· Facebook
· Use of videos
· Sponsoring online projects
· Television and radio advertisements
Identifying Market Targets
This will involve analyzing some factors such as
· The market trends as stated above.
· The nature of the business. Is it designed for a certain age,
gender, social class, etc.
· The ease of reaching the target audience.
· The issues the business seeks to solve.
· Strengths of the company:- how it handles a certain group of
people (target audience).
· The main needs of the target audience.

10. Brand Imaging Strategies
· Creating a logo:- One that is striking and consistent.
· Creating familiarity:- ensuring that the business informs its
clients well about its ventures. Ensuring frequent sharing of
information through platforms such as blogs.
· Use of appropriate media outlets- This will involve first
identifying the target audience. Later on, assessing the possible
media the target audience is most exposed to. Ensuring there are
several options to the same.
· Commending oneself:- Use of enticing language to make a
company look attractive, for example in the advertising
language, making sure to mention the expertise of employees, or
the experience of the company in the chosen field.
· Introducing brand values:- these values should be made clear
and emphasized on. They should mirror transparency and
prioritize the consumer.
· Stating the benefits:- these should be genuine and consistent.
To increase competitivity, they should keep adding with
continued use.
· Persistence:- This should encompass the ability of the
enterprise to keep its promises. It should also reflect reliability
by creating trust between the enterprise and the consumers.
· Keeping in track:- The business should not stray from its
initial agenda or goal or promise to consumers. This also means
a consistent logo, imagery or line of products.
Scrutiny and Estimation of Future Trends
This section will entail analyzing certain tools in the
analysis of future trends. It will also involve making use of
social media as a way to analyses future trends.
· Use of social media:- involves analysis of trends as observed
from the social platforms.
· Use of the normal market analysis techniques:- these will
include the buying patterns, or the demand and supply trend;
analysis of what products are being consumed most that could
lead to clues on future trends.
· Use of past data:- this will involve analyzing the past trends

11. on marketing.
· Use of market analysis tools:- Such tools are Relative Strength
Index (RSI), SWOT analysis, Porter’s Five Forces Analysis,
Moving Average Convergence Divergence(MACD) or other
technical tools that make use of data.
Conclusion
· This part will entail a re-collection of all the main ideas
discussed in the paper.
COM 656: Campaign Outline Guidelines and Rubric
Prompt: For Milestone Three, you will draft your campaign
outline with your final selection of the three to five digital tools
that will be employed. Compose a digital campaign outline that
develops the campaign and the brand imaging strategies:
· Identify current social trends related to the campaign.
· Identify the target audience.
· Identify the three to five digital tools that you recommend for
the campaign.
· Describe brand imaging strategies (remember, you want to
capture a consistent theme).
· Evaluate and estimate future trends in relation to your
campaign based on a demonstrated proficiency in the general
language of technology and relevant tools. How can the tools
you recommend be employed to capture future trends?
Remember that this is an outline, not a final version of the
campaign. However, this should be a solid start to your
campaign.

12. Format: Double-spaced Word document, 12-point Times New
Roman font, one-inch margins, APA format, two to three pages
in length (not including title page and references).
Instructor feedback: Students can find their feedback in the
Grade Center.
Rubric
Critical Elements
Exemplary
Proficient
Needs Improvement
Not Evident
Value
Social Trends
Meets “Proficient” criteria and uses clear and relevant examples
(14-15)
Identifies current social trends and describes how the company
should be communicating
(12-13)
Does not sufficiently describe current social trends to establish
how the company should be communicating
(11)
Does not identify current social trends
(0-10)
15
Target Audience
Meets “Proficient” criteria and shows how the digital tools can
be used to reach the target audience
(14-15)
Identifies the target audience, using clear and specific examples
(12-13)
Does not sufficiently identify the target audience and/or does
not use examples
(11)
Does not identify the target audience
(0-10)

13. 15
Digital Tools
Meets “Proficient” criteria, and tools selected are varied and
unique
(9-10)
Recommends three to five digital tools for the digital campaign
and substantiates recommendations with research
(8)
Recommends three to five digital tools, but recommendations
are not substantiated or well suited to the company
(7)
Does not recommend three to five digital tools
(0-6)
10
Brand Imaging Strategies
Meets “Proficient” criteria, and brand imaging strategies use an
engaging theme
(23-25)
Effectively describes brand imaging strategies that will be
employed, using specific and relevant details
(20-22)
Describes brand imaging strategies but does not use details
(18-19)
Does not describe brand imaging strategies
(0-17)
25
Future Trends
Meets “Proficient “criteria and uses research to substantiate
ideas
(23-25)
Evaluates future trends and recommends how to engage upon
these trends
(20-22)
Does not sufficiently evaluate future trends or recommend how
to engage upon these trends
(18-19)

14. Does not evaluate future trends
(0-17)
25
Articulation
of Response
Submission is free of errors related to citations, grammar,
spelling, syntax, and organization and is presented in a
professional and easy-to-read format
(9-10)
Submission has no major errors related to citations, grammar,
spelling, syntax, or organization
(8)
Submission has major errors related to citations, grammar,
spelling, syntax, or organization that negatively impact
readability and articulation of main ideas
(7)
Submission has critical errors related to citations, grammar,
spelling, syntax, or organization that prevent understanding of
ideas
(0-6)
10
Earned Total
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