4. #2022ReSAKSS #2022ATOR
Key Message
Changing urban demand patterns and supply chain (SC) complexity call for
rethinking of commercialization strategies in Africa’s staple food sectors
Distance separating smallholders from new markets is no longer primarily
physical but, and increasingly so, one of degree of product sophistication
EMERGING PROCESSING SECTOR
AND SMALLHOLDER COMMERCIALIZATION
6. #2022ReSAKSS #2022ATOR
Minimum product alteration
Chain boundary: catchment area
Market barrier: physical distance
Critical SC functions:
Demand constraints in traditional SC
• Collection
• Assembly
• Cleaning
• Sorting
• Storage
• Transport
7. #2022ReSAKSS #2022ATOR
oFarmers cooperatives
oMarket infrastructure
oTransport infrastructure
oStorage infrastructure
oAccess to financing
oMarketing policies
oPrice information
Commercialization policies for simple SC
Focus areas
Ease movement of product
across space and over time
Demand constraints overcome
through catchment area expansion
11. #2022ReSAKSS #2022ATOR
Demand constraints in modern SC
Incremental value addition
Chain boundary: Degree of sophistication
Market barrier: Product Innovation
Critical SC functions:
• Cleaning - grading
• Processing
• 1st stage: pre-processed / intermediate input
• 2nd stage: ready to cook / prepare
• 3rd stage: ready to eat / consume / use
• Packaging
• Branding
• Distribution
• Safety
12. #2022ReSAKSS #2022ATOR
Commercialization policies for complex SC
Firm level capacities
o Enterprise creation
oTechnology acquisition
o Access to capital
o Skills development:
Technical
Managerial
Focus areas
1
In complement to traditional policies
Increased capabilities for
product and process innovation
Demand constraints overcome
through increased raw material use
13. #2022ReSAKSS #2022ATOR
Commercialization policies for complex SC
Firm growth and performance
o Transport technology
oConservation technology
o Energy supply
o Digital infrastructure
o Norms and standards
o Intellectual property
oCompetition policies
2
Focus areas
In complement to traditional policies
Increased competitiveness in
domestic urban markets
Demand constraints overcome
through capture of growing market