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1. Print
Advertising
Print Isn't Dead!
Advantages of print
advertising
Disadvantages of print
advertising
Types of print
advertising
Negotiate for a better advertising deal
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Types of
publication
z
z
z
reach a targeted audience
an engaged audience who may be
looking for coupons and deals
different advertising options to suit
your needs and budget
it can be hard to measure
effectiveness, readership figures
don’t indicate how many people
really see your ad, and response
rates can be low
your advertisement will appear
alongside many others, and could be
missed by readers
print media is becoming less popular
in favour of online content
• Local and regional newspapers
• National newspapers
• Local magazines
• Local directories
• Trade publications
• Lineage(Classified Ads Section)
• Display and semi-display
• Advertisement features
• Loose inserts (also known as
'mailers' or 'flyers')
You can get a discount for booking multiple advertisements
oops!