1. Geri Haliwell- It’s Raining Men
http://www.youtube.com/watch?v=3YbRASlEMqw
Genre- mainstream pop, performance in location, dance routine, some narrative
Straight away from the beginning of the video you are immediately aware that the genre is mainstream pop
because of specific camera angles, costume and how the artist is presented. The use of close ups are typical of
this genre as the artist can see emotion from the artist as well as revealing outfits. The start of the music video
when Geri is in an audition room automatically gives a sense of the male gaze as the old man watching the
audition is gazing at Geri giving a sense of “all eyes on her”. Performance in location changes to excite the
audience and the movements fit well with the beat of the music along with the editing and transitions.
Visuals and lyrics- mostly amplifies, not literally illustrative, rain but not “raining men”
The visuals in the music video such as the rain relate to the lyrics as well as the males which suggests the idea
in the lyrics of raining men. It doesn’t literally “rain men”! The performance and dance works well in the video
as it is an upbeat pop song it needs to be energetic and exciting in order to promote the artist and the song.
The video also highlights Geri as the main artist.
Visuals and music- changes in pace of song visible in editing, change of location with change in music, cutting
on the beat at times
The visuals changed regularly with changes of setting and costume as well as camera angles to fit to the music.
There are a range of different shots showing Geri in different angles to the music. Changes in setting make the
video more exciting and enjoyable to watch for the viewer of the video as the visuals should be unique and
original in order to be remembered.

2. Selling the artist- changes in costume, use of close ups, central framing, showing off her “talent”, selling Geri’s
new image
In this particular music video of Geri Halliwell,
selling the artist is extremely important because she is trying to make a come back in the music industry. They
do this well in the video because a range of shots are used to show personality and her figure, and also close
ups on Geri which is a convention in music videos, By putting Geri I revealing clothing it also sells her as a
confident woman. By using shots of her toned figure also sells her as a person. There is also a shot of Geri and
her dog showing that she really is a normal woman.
Intertextuality- references to “Flash dance”, references to “Fame”, and similar pattern to J-Lo video “I’m Glad”
There is an extremely close pattern to J- Los video I’m Glad which shows that she is trying to do a better
version of the video, however it is up for the viewer to decide which is better. There are also references to
Flash dance which is very well known.
Voyeurism- Geri’s new body image, fragmentation in early sequence, structure of characters looking at her,
echoes gaze of viewer
There are references to the male gave (Laura Mulvey) as in the audition room the older man is looking at Geri’s
nicely toned figure. This slightly objectifies her an a female. However, she is confident and selling her new
figure in her video. The characters in the sequence who are constantly looking at her also relate to the idea of
the male gaze which is a normal element in music videos.