2. CLARK’S VIEW OF MEDIA AUDIENCE
Clarke (2007) states that in media industries it is impor tant
to c a r r y o u t ‘ r e g ul ar a u d ie n c e r e s e arc h ’ u s i n g me t h o ds s u c h
as rating col lection, questionnaires, surveys and screen tests.
By doing this you are able to find the most recent interests of
an audience and develop a fi lm that they wi l l enjoy and
engage with.
ht tp://www.sl ideee.com/sl ide/audience- research-areas -2
3. JOHN HARTLEY’S VIEW OF AUDIENCE
John Hartley published
a book in 1978 and co-authored
with John
Fiske, was the first to
analyze television from
a cultural perspective.
The Hartley
Classification there are
7 socially grouped
categorized when it
comes to identifying
audience…
The 7 Groups
Sel f – Ambi t ions or interests of
audience
Gender – Is the audience mainly
male. Or female?
Age Group – What sor t of age
group would your main audience f i t
in?
Class – Di f ferent social classes
(working, upper ) etc.
Ethnici ty
Fami ly
Nat ion
ht tp://scholar.google.co.uk/ci tat ions
?user=mEjZx4EAAAAJ&hl=en
4.
McDougall explores issues in education
and cal ls on educators to abandon
prejudices and engage with what students
are actual ly already doing with new media
forms.
Jul ian McDougall (2009) suggests that in
the onl ine age it is getting harder to
conceive a media audience as a stable
‘ g ro u p ’ . However Au dienc es s t i l l c l e arly
make sense and give meaning to cultural
products.
www. cemp.ac .uk
JULIAN
MCDOUGALL'
S VIEW OF
AUDIENCE
Audience
Research
