14. WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD
CATALOG/
SITES NETWORKING CENTER
Suppliers
ERP/Main
hand-
written
note
<XML>
Input
Author
Approv
e
Releas
e
Clean
Analysi
s
Web
Database
Web site
Typical internal company
processes to support the
customer journey
15. WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD
CATALOG/
SITES NETWORKING CENTER
Suppliers
ERP/Main
hand-
written
note
<XML>
Input
Author
Approv
e
Releas
e
Clean
Analysi
s
Web
Database
Web site
Analysi
s
Catalog
<XML>
Input
hand-
written
note
Author
Create
Approve
Releas
e
Clean
Typical internal company
processes to support the
customer journey
16. WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD
CATALOG/
SITES NETWORKING CENTER
Suppliers
ERP/Main
hand-
written
note
<XML>
Input
Author
Approv
e
Releas
e
Clean
Analysi
s
Web
Database
Web site
Analysi
s
Catalog
<XML>
Input
hand-
written
note
Author
Create
Approve
Releas
e
Clean
Author
Create
Approve
Release
Clean
Analysi
s
Flyer/Ad
Typical internal company
processes to support the
customer journey
23. hand-
written
note
<XML>
Input
Analysi
s
Web
Database
Web site
Analysi
s
Catalog
<XML>
Input
hand-
written
note
Author
Create
Approve
Release
Clean
Analysi
s
Flyer/Ad
ERP/Main
Import
Merge
Release
Author
Email Mobile
Windows
phone
Import
Approve
Release
Create
Digital catalog
Integrat
e
Approve
Release
Enrich
Release
ManuallyEmbed
References
hand-
written
note
<XML>
Input
POS
Author
Approv
e
Relea
se
Clea
n
WEB COMPARISON E-MAIL SOCIAL SMARTPHONE STORE CALL IPAD/TABLET FLYER/AD
CATALOG/
SITES NETWORKING CENTER
ERP/Main
Web
Database
Other
Channels
Windows
phone
Suppliers
Multiple Languages
● Siloed processes leading to inconsistent product information to customers
● Repetition of product content management tasks increase workload
● Not enough detail/depth to product information for customers
● No single view of analytics on product information for decision making
● Lack of cross selling/up-selling in individual channels and across channels
● Multiple, manual preparation and approval processes resulting in long lead times
product introductions
REDUCED CUSTOMER SATISFACTION LOST SALES