This document provides an overview of strategies for effective online business, including hosting, marketing, and management. It discusses e-commerce models and forces driving online shopping. Key topics covered include website hosting basics, development, design, and management. Payment processing and order fulfillment are reviewed. The importance of monitoring site performance and extending business opportunities through online exchanges is emphasized. Effective marketing techniques like search engine optimization are also outlined.

1. Effective Online Business: Hosting, Marketing, and Management Strategies Workshop #I - Introduction Presenters: Kelly Burke – University of Hawaii at Hilo Steven Parente – Aina Hawaiian Tropical Products Supported by a USDA Cooperative State Research, Education and Extension Service Grant through the University of Hawaii at Hilo and College of Business and Economics Dean Dr. Marcia Sakai

3. THE BUSINESS CASE FOR HAVING A WEB SITE

12. HOW THE INTERNET WORKS

17. Client (Browser) Web Server Commerce Server (Storefront) Product Database Shopping Cart Secure Transaction Server Dynamic Static Pages Pages Pages Pages

18. WEB SITE HOSTING

23. WEB SITE DEVELOPMENT

25. WEB SITE MANAGEMENT

27. On-line Transaction Completion Source: A.T. Kearney, 2001

28. Reasons for Abandoning On-line Purchases Source: A.T. Kearney, 2001

31. Web Site Management: Payment Processing

32. Web Site Management: Payment Processing

35. Web Site Management: Order Processing and Fulfillment

40. WEB SITE PLANNING / OPERATING CHECKLISTS AND OTHER RESOURCES

45. Effective Online Business: Hosting, Marketing, and Management Strategies Workshop #2 Presenters: Kelly Burke – University of Hawaii at Hilo Steven Parente – Aina Hawaiian Tropical Products Supported by a USDA Cooperative State Research, Education and Extension Service Grant through the University of Hawaii at Hilo and Dr. Marcia Sakai

51. Search Engine Marketing

57. Search Engine Marketing: Bid for Placement and Keywords

65. Search Engine Marketing: Cross-linking and Other Issues

69. Search Directory Marketing

73. Non-Search Engine Marketing:

77. Website Marketing: Follow-up Management Issues