10. Defining the next feature
This topic is huge.
But basically, its a mix of
- listening to users
- watching users
- strongly defining your value props
- knowledge of an effort/value ratio
- sense future landscape
11. How to create a feature
Scenario based design, testing, building
12.
13.
14. Choose a feature
You have expertise in your field. You’ve
used that to make a product. You want to
make a new feature, based upon user
requests, your knowledge in the field,
new research.
for example
“Make it easier for users to view many
photos”
15. Be specific: Who & What & Why
“Make it easier for a tween to view
images
similar to the one she is looking. If she
sees many images she likes, she will
come back.”
16. Be Measurable
“Make looking at a new photo easier than
clicking the back button or close button for a
tween to explore photos similar to her current
one.”
“Lower current bounce rate on main photo
page by 20%.”
“Raise click through to new photo by 20%.”
17. Who is this Matilda?
her needs
to feel inspired visually
to craft an identity based upon “hearting”
to connect with similar people
her media
current screen size: every smart phone,
tablet, laptop size in the world
her fav thing on the site
hearting something
18. Scenario
A story with people.
Like Romeo and Juliet.
Romeo escapes his house through a
window.
He prances towards Juliet’s house
He feels inspired by love and hormones.
He sees her silhouette through the
window.
He throws rocks to get her attention.
19. Scenario
A story with people, feelings and data.
Matilda, the tween, searches for photos of
flowers.
Thousands of images return.
She is drawn to a trendy one.
She looks at the close up of it, and noting that
many other people have “hearted” it, she
hearts it as well.
28. Summing it up:
Scenarios & measurable tests
1. Create a scenarios that tells a story or
usage.
2. Draw a lot crappy designs, to test against
the story.
3. Choose a few to prototype quickly.
(paper, etc)
4. Test qualitative data against metrics.
(20%)
41. Daily
schedule
Standup
Work with dev
Sketch
1 feature at a time
Kill the meetings
Weekly schedule
Monday Fixing
Tuesday Create Big Ideas
Wednesday Create Small Details
Thursday Make prototype
Friday Test with Users
Saturday Oh Sh*t day
Sunday (recover)
