Ben Chestnut, unSEXY Presentation
•
23 likes•13,829 views
Ben Chestnut, MailChimp @unSEXY August 9, 2012
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
Similar to Ben Chestnut, unSEXY Presentation
More from 500 Startups
Recently uploaded
Recently uploaded (20)
Ben Chestnut, unSEXY Presentation
- 2. Bac-o-bits • ~2MM users • 4k-5k per day • +3B mssgs per month • 2k queries per second • PROFITABLE.
- 3. {UNSEXY}
- 11. DESIGN.
- 13. but DESIGN really really helped.
- 15. KILLING THE COMPETITION WITH DESIGN-DRIVEN PRODUCTS
- 17. (SEXY)
- 18. rule #1
- 19. rule #1 STOP OBSESSING ABOUT THE COMPETITION.
- 33. Small Businesses Fortune 500 Non-profits Agencies
- 34. Small Businesses Fortune 500 Non-profits Agencies
- 35. Small Businesses Fortune 500 Non-profits Agencies
- 36. Small Businesses Fortune 500 Non-profits Agencies
- 37. Small Businesses Fortune 500 Non-profits Agencies
- 48. rule #2
- 49. rule #2 FIGHT REALLY, REALLY WEIRD
- 54. /rtfm/
- 61. 3000000 2250000 1500000 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 62. 3000000 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 63. 3000000 one meellion users (2yrs) 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 64. two gorillians 3000000 (10 mo) one meellion users (2yrs) 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 66. “Creativity is just connecting things.”
- 67. “Creativity is just connecting things.”
- 68. rule #3
- 69. rule #3 ALWAYS. BE. CREATING. (things)
- 70. NO PROJECT SHOULD TAKE LONGER THAN 2 WEEKS.
- 81. @benchestnut
Editor's Notes
- I’ve got 17 minutes to weird you guys out...\n
- \n
- wth? No. But then I remembered...unsexy industry. boring industry. \n
- \n
- \n
- \n
- \n
- \n
- we’ve been all over the globe\n
- now, i can pay two women to sit next to me. how’d we come so far?\n
- \n
- \n
- \n
- so i changed my mind. i’ll come to this unsexy conf and talk about my zen philosophy\n
- \n
- i guess she was trying to tell me it’d be a little more sexy?\n
- just stop. you’ll never get ahead when you’re copying.\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- Find your special weirdness. Doesn’t have to be koo-koo cocoapuffs crazy like me, but something weird. \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- 10k shirts, 2k hats, 1k plushies - 18 minutes. \nEnterprise can’t do shirts. SmallBiz can’t do shirts. \n
- Open API (not for small biz, and closed for enterprise)\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- If we didn’t have a strong sense of identity, all those freemium users would’ve killed us.\n
- \n
- \n
- \n
- If your creative director \n
- \n
- \n
- \n
- \n
- \n
- \n
- “interrupt meetings.”\n
- \n
- \n
- \n