Adam Goldstein, Co-Founder & CEO of HipMunk Presentation at the 2012 Lean Startup SXSW, Austin

1. creating an agony-free user experience

7. 30%

8. 30%
6 results

10. 19%
2 results

12. 16%
2 results

13. make the big stuff big

15. 82%
23 results

19. if it’s clearly awful,
don’t show it

20. 9 am 3 pm

21. 9 am 3 pm
$150 flight a

22. 9 am 3 pm
$150 flight a
$200 flight b connection flight c

27. be respectful,
not spammy

28. <screenshot>

30. choose words carefully

32. nut

33. nut
agony

34. nut
agony
ecstasy

35. on mobile,
it’s even more helpful

37. make the big stuff big
(like thumbs are)

38. if it’s clearly awful,
don’t show it
(where would you, anyway?)

39. be respectful,
not spammy
(or get hated)

40. choose words carefully
(you can’t fit very many)

41. adam@hipmunk.com