This document provides instructions for a midterm analysis assignment. Students are asked to analyze the marketing of a real product using the 4 P's framework - product, price, place, and promotion. They should consider how the product is presented and packaged, where it is sold, what promotions are used, and who the target demographic is. Students should also consider the brand's future demographic goals, competitive strategies, and their opinion on how effectively the product appeals to its audience. Thorough research is recommended, and citations must be included if outside sources are used. The analysis should be 3 pages and follow all included directions.

1. Identified the demographic, think about any future or aspirational
demographics that the brand might be seeking.
The following are instructions on writing a midterm analysis that I need help with. The
instructions state to use a product or service but I rather use a simple product. I really need
help in writing!!!Dear Business and Finance Students,You need to have done some readings
from both the text and notes to really give you directions for the upcoming midterm
analysis. I would like you to really ferret out the 4 P’s utilized to market a real product,
person, or service. First, think about a product, person, or service that you are interested in
and then consider how this product is being placed into the marketplace. You will need to
touch on each of the 4 P’s (product, packaging, pricing and promotion). For example, if you
were to select a shampoo, consider how the product looks, smells, is packaged, is placed
(drug store or department store) and what sort of promotion is used. Ever see any product
placement of this product in a movie or show? From the product’s presentation (colors, type
face, place where it is marketed, talent in ads) who do you surmise is the target
demographic? What are the media vehicles used to promote this product (a media class is a
broad area of media such as TV, radio, magazines etc. where as a class is specific such as
How I Met Your Mother, Vogue magazine, NY Times etc.)Once you have identified the
demographic, think about any future or aspirational demographics that the brand might be
seeking. What is the competition doing (if there is competition), are there special effects?
What about the photography and lighting?The mood of the product presentation
(humorous, serious, youthful?)I really expect you to thoroughly look at each of the P’s and
discuss all of the components found within them. Remember, this is not a broad marketing
analysis – this is a specific study of one product and the use of the 4 P’s to place it.What is
your opinion as to the efficacy of the effort in appealing to the targeted audience? A
research component would be helpful to situate the product and internet sources will be
accepted (so don’t worry about library time).If you do use outside sources (and I do
recommend that you do in order to inform your discussion), you must provide citations and
a reference page. You must run your product, person or service by me BEFORE STARTING
so that I can make certain you have selected an appropriate product. It can be a non-profit
effort if you want. It can be a personality like Rachael Ray, or a favorite product or a political
candidate, however, these might be more difficult than a simple product.Additionally, BC
has made a commitment to writing across the curriculum and therefore grammatical
construction and spelling will be considered in the grading. If you are concerned about your

2. writing, then PLEASE go to the Writing Center and have it read. And everyone should use
both grammar and spell check – OK??Submission should be made by BOTH pasting the
paper into an e-mail and attaching it as a document. It should be about 3 pages. Try to make
your own unique observations regarding the product. It is very important that you follow
these directions and paste the analysis into the e-mail as I am often unable to open student
attachments.If I’ve used terms in this e-mail that you don’t understand, please look them up
first before writing to me – these are terms that are used within this industry and you will
be expected to know them by the end of our very short 3 week semester.