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The Anatomy of API Content
Distribution



Josep M. Pujol
josep@3scale.net | @solso
What Content used to be
What Content has become
What Content has become
The Content Onion
The Content Onion
The Content Onion
The Content Onion
The Content Onion




                    API’s
Delivery needs Orchestration
Basics Requirements
                Access Control



                Traceabilty



                Analytics
Decoupling Logic from Control




           Content
            Control
             Logic
             Layer
           Delivery
Decoupling Logic from Control




     Logic             Control
     Layer              Layer
Decoupling Logic from Control
• A more elegant design pattern:
  – Abstraction
  – Reutilization
  – Flexibility
Decoupling Logic from Control
• A more elegant design pattern:
  – Abstraction
  – Reutilization

  –Flexibility
Decoupling Logic from Control
• A more elegant design pattern:
  – Abstraction
  – Reutilization


  –Flexibility!
Content comes from everywhere...
Content comes from everywhere...




 Jane   on browser
Content comes from everywhere...




 Jane     on browser

 Aggregator #1     via API
Content comes from everywhere...




 Jane     on browser

 Aggregator #1     via API

 RS #1           via API
Content comes from everywhere...




 Jane     on browser

 Aggregator #1      via API

 RS #1            via API

 Joe              on TV found
 by an app combining data from
 the Aggregator app #1 and the
 recommendations of RS #1
Content comes from everywhere...




 Jane     on browser

 Aggregator #1      via API

 RS #1            via API

 Joe              on TV found
 by an app combining data from
 the Aggregator app #1 and the
 recommendations of RS #1
Content comes from everywhere...




 Jane     on browser

 Aggregator #1      via API

 RS #1            via API

 Joe              on TV found
 by an app combining data from
 the Aggregator app #1 and the
 recommendations of RS #1
Content comes from everywhere...




 Jane     on browser

 Aggregator #1      via API

 RS #1            via API

 Joe              on TV found
 by an app combining data from
 the Aggregator app #1 and the
 recommendations of RS #1
...so you need control everywhere
...so you need control everywhere




Control
          API




 Layer
...so you need control everywhere




Control
          API




 Layer
...so you need control everywhere




Control
          API




 Layer
...so you need control everywhere




Control
          API




 Layer
Conclusions

              “Power is nothing without control”, and
              flexibility is key to achieve it

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Anatomy of API Content Distribution

Editor's Notes

  1. This talk will tackle new ways of distributing content that Application Programming Interfaces at the heart of distribution strategyand show how APIs are set to become the primary channel for companies seeking to reach partners and users. The talkwill cover technical scenarios and architectures as well customer examples.
  2. This is what content used to look likeA finished product made of a solid piece delivered to for a single purpose
  3. This is what content looks and will look like todayA product made of the aggregation of pieces that serves multiple purposesA bit freaky, no question, but way more modular
  4. This is what content looks and will look like todayA product made of the aggregation of pieces that serves multiple purposesA bit freaky, no question, but way more modular