The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Innovation Hydration - Collaborative Consumption - Rob Fanshawe
1. The concept behind ‘Disruptive Technology’:
Collaborative Consumption
Rob Fanshawe
CEO & Founder, PeerBrief
Group MD & Co-Founder, 33 Talent
2. Collaborative consumption
“A class of economic arrangements in which participants
share access to products or services, rather than having
individual ownership”
5. Why happening?
We’re moving from a world where we’re organised around ownership to
one organised around access to assets
Economic - Cost Technology - Speed Social - scale
6. Idling Capacity
Where is the change?
Transportation Product & Apparel Hospitality Leisure
+ Critical Mass + High Costs
Hilton,
650000
Marriot
650000
AirBnB,
500000
Bed Listings
– Sept 2013
7. Labourforce disruption
Finance Labour Education & Skill Hubs
0 2,000,000,000 4,000,000,000 6,000,000,000 8,000,000,00010,000,000,000
2011
2012
2013
2014
$ mil
8. Monetisation of Assets: Knowledge and Networks
Labour: Peer2Peer
Internal Referrals External Crowdsourcing
9. THE THREAT COMES FROM
THE PEOPLE
Companies must evolve their business models to avoid
becoming irrelevant as customers connect with each other
This is not a passing trend, this is a
revolution