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Shaun Abrahamson - Modelos de Negócios de Crowdsourcing

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Shaun Abrahamson - Modelos de Negócios de Crowdsourcing

  1. 1. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com
  2. 2. + a few ideas from day 1 + what defines crowd_______ business models + a few cases + startup cases (crowd at the core) + large enterprise cases (crowds where it counts) + how can you re-imagine your business model?From Social Media to Social Production
  3. 3. “Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds
  4. 4. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999Crowdsourcing classics
  5. 5. 2001 2003 2005 2000 20061991 2000 2004 1996 2001 1999More recent examples show the accelerating trend
  6. 6. What defines Crowd______ business models?
  7. 7. Influence Capital Assets Labor DataPeople as brokers of critical resources at internet scale
  8. 8. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently
  9. 9. Influence Capital Assets Labor Data1. What resources are being exchanged?
  10. 10. Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago Shaun Abrahamson and millions of others like thisWhy do we organize firms a certain way?
  11. 11. Value Created R+D Production Operations Marketing Sales Income/Expenses2. Who is doing the work?
  12. 12. R+D Production Operations Marketing SalesImpact across business functions
  13. 13. 3. Is there a fair value exchange?
  14. 14. A few new elements to expect
  15. 15. You need to organize differently
  16. 16. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
  17. 17. You need to manage and communicate differently
  18. 18. + AirBnB + TaskRabbit + Mealku + Cuusoo (LEGO)+ BetaCup (Starbucks) + Threadless + GAP + GiffGaff (O2)
  19. 19. A place to stay from the crowd
  20. 20. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what at AirBnB?
  21. 21. Customer to supplier cycle
  22. 22. Very very high cost of trolls
  23. 23. Managing behavior through metrics + reputation
  24. 24. Accessing capital + networks
  25. 25. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Kickstarter?
  26. 26. 50% of 50,000 projects are completely funded
  27. 27. 66,694 people vs 1 Bank (or VC)
  28. 28. 50% of 50,000 projects are completely funded
  29. 29. Incentives + Media + Reputation
  30. 30. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on TaskRabbit?
  31. 31. Simple, fast way to reach lots of qualified workers
  32. 32. Reputation again
  33. 33. Don’t forget the value of the data
  34. 34. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on Mealku?
  35. 35. The value exchange
  36. 36. Reputation again
  37. 37. Another way of dealing with reputation and trust
  38. 38. Crowdsourcing for product development +communication objectives.
  39. 39. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what during BetaCup?
  40. 40. What tasks can be performed?
  41. 41. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  42. 42. R&D Inspiration (Re)Submission Selection Pilots Recruiting Feedback
  43. 43. Concept -> feedback -> store trials
  44. 44. 430 ideas 1,500 idea updates 5,000 comments 13,000 ratingsBetacup ecosystem
  45. 45. + 10,000,000 media impressionsCommunication as a by-product
  46. 46. Social production for a complex service
  47. 47. Homepage hints at how this works
  48. 48. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on GiffGaff
  49. 49. What tasks can be performed?
  50. 50. Payouts = cash, minutes or donations to charity
  51. 51. How is this growing? Also NPS = 73 (Apple = 79)
  52. 52. Customer led set development and marketing
  53. 53. R+D Production Operations Marketing SalesDifferent organizations for different collaborations
  54. 54. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what on LEGO Cuusoo?
  55. 55. Hijacking or very different path to business development?
  56. 56. WARNING: some new management requirements
  57. 57. Crowd creativity + curation + traditional retail distribution
  58. 58. Value Created R+D Production Operations Marketing Sales Income/ExpensesWho is doing what with Threadless + GAP?
  59. 59. Ensuring that stakeholders are happy
  60. 60. How will the crowd do vs traditional GAP sourcing?
  61. 61. How can you use these ideas for your business?
  62. 62. Influence Capital Assets Labor Data1. What resources are being exchanged?
  63. 63. R+D Production Operations Marketing Sales2. Who is doing what?
  64. 64. 3. Is this a fair value exchange?
  65. 65. You need to organize differently
  66. 66. Influence (Klout) My Giving (Crowdtwist) Creative Impact (Jovoto)You need new ways to understand performance
  67. 67. You need to manage and communicate differently
  68. 68. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com

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