If you use SMS in your business, this impacts you. Learn about the costs, steps, deadlines, and reasons you need to become 10 DLC compliant. Full webinar available for free here: https://www.salesmessage.com/10dlc-webinar-replay

1. Everything You Need to Know
About A2P 10DLC Texting
The future of conversational messaging
Chris Brisson
Co-Founder & CEO

2. Chris Brisson
SALESMSG - CO-FOUNDER & CEO
• Founded Call Loop in 2009
• Founded Salesmsg in 2017
• Sent B’s of SMS & growing
• Today, we serve thousands of popular
brands, companies, and experts to
help them engage their customers and
grow faster!

3. What You’re Going To Learn
1. The New Rules for SMS Texting
2. What is A2P 10DLC?
3. The Benefits of 10DLC
4. The Registration Process
5. Timelines & Deadlines
6. Q&A

4. Once in a decade tidal shift in how
businesses message consumers.

5. The Power of SMS
Average Open Rate
SMS works better than any other channel
98%
Opened Within the First 3 Minutes
Fast and almost instant engagement
90%
Average Response Rate
High value channel for businesses
45%

6. Messaging isn’t a “nice to have”,
it’s a prerequisite for success.

7. Unwanted messages
decreases trust.
THE BIG PROBLEM

8. Unwanted Messages Come From
Shared Short Codes
79000
Shared across multiple
companies and makes
it difficult to monitor.
“One bad actor” ruins
it for the rest.
Low barrier to entry
opens exposure to spam.
Easy to hide behind and
no knowledge on who the
sending business is.
10-Digit Numbers
Toll-Free and Local

9. Carriers Want to Know 2 Things
Who You Are
1
What You Are Sending
2

10. What is A2P 10DLC?
Application-to-Person messaging for a 10-digit long code
Application-to-Person
Any text message sent from any
software to a consumer
10-Digit Long Code
Local phone number like
(561) 878-9977
uP

11. Types of Numbers
Short Codes
79000
Toll-Free
888-498-0088
10-Digit Long Code
561-989-1234
Brand
Use Case
Content
Consent
Brand
Use Case
Content
Consent
?
check
check
check
ccheck
check
check
c
Mandatory (months) Optional (days)

12. Types of Numbers
Short Codes
79000
Toll-Free
888-498-0088
10-Digit Long Code
561-989-1234
Brand
Use Case
Content
Consent
Brand
Use Case
Content
Consent
check
check
check
ccheck
check
check
c
Mandatory (months) Optional (days)
Brand
Use Case
Content
check
check
check
Mandatory (days)

13. First, let’s talk about email…

14. ESP (Email Service Provider)

15. The Mobile Carriers

16. Delivering Your Message
EMAIL SMS TEXT MESSAGING
ESPs (Gmail, Yahoo) Carriers (T-Mobile, AT&T)
SPAM & Blacklisting Filtering & Blacklisting
Unsubscribes Unsubscribes
CAN-SPAM TCPA, CTIA
DKIM, SPF Records 10DLC

17. The Benefits of 10DLC

18. The Benefits of 10DLC
Improved Deliverability
Specific SMS routes for approved businesses
1
Increased Throughput/Speed
Faster texting. 5 - 10/sms/sec vs 1/sms/sec
2
Lower Costs
Much more affordable than short code
3

19. Requirements to Send Over 10DLC
Who You Are
Register Your Business
1
What You’re Sending
Register Your Use Case/Campaign
2

20. Registering Your
Business
“Who you are”

21. Registering Your
Business
C
Company Name & Points of Contact
C
Industry
C
Business Type
C
Website
1
C
Tax ID / EIN

22. The 10DLC Trust Score
Business
Registration
Campaign
Registry
Company
Industry
Business Type
Website
Tax ID / EIN
check
check
check
check
c
Algorithm to review
specific criteria relating
to your company.
Once complete, it assigns
a trust score.
Your Business
Trust Score
Instantly provisioned your
company and becomes
the score the carriers use
to determine your
messaging throughput.
Trust Score Determined Instantly
A reputation score that determines how “trusted” your business is

23. Trust Score = Throughput
The driver of throughput and daily cap volume
Trust Score Risk Category Risk Quali
fi
cation MPS Daily Cap
75 - 100 Low Risk High Performance 60 200,000
50 - 74 Medium Risk Upper Mid 30 40,000
25 - 49 High Risk Lower Mid 1 10,000
0 - 24 Basic Low 0.2 2,000
** This is constantly changing **

24. Registering Your
Use Case
“What you are sending”

25. Registering Your
Use Case
C
Use Case (“Campaign”)
C
Use Case description
C
Sample text message #1
C
Sample text message #2
2
C
Message content and attributes

26. What’s a Use Case?
2FA (Two-Factor Auth)
Account Notifications
Customer Care
Delivery Notifications
Fraud Alert Messaging
High Education
Essentially, the types of messages are you sending
Marketing
Polling and Voting
Public Service
Announcement
Security Alert
Charity
Conversational
Emergency
Gambling
Sweepstakes
Political
Social

27. Sample Messages
What’s the type of messages you are sending?
Hi {{first.name}}, I’m sorry that you’re having trouble with our website. Can you share more about
the issue?
Are you still available for our meeting today at 2pm?
Hi {{first.name}}, I’m {{your.name}} at {{company}}. Thanks for your inquiry on our website. Are you
available for a quick call now?
The webinar is about to start in 15 minutes. Can’t wait to see you there!

28. Key Dates To Remember
Now Available
Provide Salesmsg your business
information and use cases to
prepare for submission.
June 1, 2021
Shared Short Code (79000) will
be unavailable.
Filtering and blocking will begin
for unregistered traffic.
https://smsg.work/10dlc

29. The Carrier Fee’s
Business
Registration Fee
Use Case
Registration Fee
~$4 one-time
Business
Registration fee
~$2- $10/mo
T-Mobile:
$50 one-time

30. Choose The Number Option
Short Code Toll-Free SMS A2P 10DLC
Throughput 100+ MPS 3+ MPS (up to 200+) 0.2 - 60 MPS
Daily Msg Limits None None 2,000 - 200K
Deliverability Best Good Good
Provision Time 2-3 Months Instant w/ optional verify Days
Number Cost $1,000 - 1,500/month ~$10/mo ($250-$1500mo) ~$10/mo
Registration Fee’s $650 one-time setup $500 one-time (optional) $4/brand + $2-$10/use case
Voice Enabled No Yes Yes

31. Next Steps?
Fill out our early Business Registration form
https://smsg.work/10dlc

32. Q&A

33. What countries does this affect?
Only affects companies that are sending traffic to US phone numbers.

34. Does 10DLC apply to toll-free
phone numbers?

35. What if I don’t want to register
for 10DLC?

36. Will I need to register if I use my
existing Landline?
Yes, you will need to register your company and use case.

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