Pharmaceutical Brand Promises

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Brand Promise

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Pharmaceutical Brand Promises

  1. 1. Pharma Brand Promise Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
  2. 2. Simply put, a brand is a promise to your customer.
  3. 3. A brand promises a unique benefit to your customer
  4. 4. Pharmaceutical Brand Promise ‘Power. Evidence. Confidence’’
  5. 5. Pharmaceutical Brand Promise ‘Power Proven to Protect’’
  6. 6. Pharmaceutical Brand Promise ‘Solid Trust’’
  7. 7. Pharmaceutical Brand Promise ‘Long successful history with calcium channel blocker’’
  8. 8. Pharmaceutical Brand Promise ‘Healing is such a great feeling’’
  9. 9. Pharmaceutical Brand Promise ‘Long-term success addressing depression and anxiety’’
  10. 10. Pharmaceutical Brand Promise ‘The change you deserve’’
  11. 11. Pharmaceutical Brand Promise ‘Helping people move beyond pain’’
  12. 12. Pharmaceutical Brand Promise ‘Helps prevent the acid’’
  13. 13. Pharmaceutical Brand Promise ‘Embrace every moment’’
  14. 14. Pharmaceutical Brand Promise ‘Keep that spark alive’’
  15. 15. Pharmaceutical Brand Promise ‘Helping people be more like themselves longer’’
  16. 16. Pharmaceutical Brand Promise ‘Lots of allergies, just one Zyrtec’’
  17. 17. Pharmaceutical Brand Promise ‘Helps your body help itself’’
  18. 18. Pharmaceutical Brand Promise ‘Get your nail infection where it grows ’’
  19. 19. Pharmaceutical Brand Promise ‘Add strength with confidence’’
  20. 20. Pharmaceutical Brand Promise ‘Unleash the power of pegylation’’
  21. 21. Pharmaceutical Brand Promise ‘More normal living’’
  22. 22. Prepared By Masum Chowdhury Manager, Strategic Brand Management Department Asiatic Laboratories Ltd. masum.pha@gmail.com, +880-0171-7642874, +880-0193 7990014

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