1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
5/2/2011 Bradley Hoger
2. Problem and Solution
Problem Solution
• health-conscious • Find alternative
customers avoid components for
our burger the burger that
because of the have less
calories, fat, and calories, fat, and
carbohydrates it carbohydrates
contains
5/2/2011 Bradley Hoger
3. Bun Nutrition
Our Bun Alternative Bun
• Calories: 260 • Calories: 140
• Fat: 5 g • Fat: 2 g
• Carbohydrates: 45 g • Carbohydrates: 27 g
5/2/2011 Bradley Hoger
4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
5/2/2011 Bradley Hoger
5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
Fat (g)
Better Burger 19
Best Seller 27
0 5 10 15 20 25 30
5/2/2011 Bradley Hoger
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30%less fat, and 40% less carbohydrates than our best seller.
