There is a lot of buzz surrounding app store optimization these days. But what does it really mean? What is proper app store optimization technique?

1. App Store Optimization
The Secret Weapon of
Mobile App Marketers

2. Apps in the leading app stores
• In July 2014, there were 1.3 million apps available on Google Play and 1.2
million apps in the App Store according to Statista.

3. What is App Store Optimization?
• A marketing technique
that helps app
developers increase
the visibility of their
apps and drive more
traffic to their apps’
page in the app stores.
• The goal of ASO is to
gain a better app
ranking and more
organic downloads.

4. ASO essential factors
 App title
 App icon
 Keywords
 App description
 Number of downloads
 Screenshots (Video)
 Ratings and reviews

5. App title and description
 Include the strongest keyword
 Place it at the beginning along with your app name
 Descriptive, clear and no more than four words
A properly written description will increase downloads.

6. Keywords
 Track competitor(s) keywords and keyword rankings
 Develop a good keyword strategy
 Choose short keywords
 Separate each keyword with a comma rather than a space
 Never use both singular and plural versions of your keywords

7. App icon
Update your app icon design

8. Screenshots
 Display exactly what the app does
 Less is more
 Use copy that describes the benefits of the app
 Choose the coworker with the most beautiful hands
Remember: once your app is approved, the screenshots provided are locked to your
app's iTunes page until you submit a full update for your app.

9. Ratings, reviews and number of
downloads
 More downloads result in a better ranking
 Thank Android users
 Quickly respond to and fix all issues

10. Conclusion
Do your ASO research before releasing an app and
you will have a consistent channel driving traffic to
your app.
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