SlideShare a Scribd company logo

Presentation3 core concepts of marketing

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

core concepts of marketing

Education
1 of 14
CORE CONCEPTS:
1.NEED 2.WANT 3.DEMAND
*NEEDS preexistMARKETERS. **MARKETERS INFLUENCE WANTS ***DEMAND:WANT backed by an ability to pay
How Marketing is DONE?????
1.TARGET MARKET 2.POSITIONING 3.SEGMENTATION 4.OFFERING VALUE & BRAND
END POINT: TOTAL CUSTOMER SATISFACTION & LONG TERM LOYALTY AND RELATION
MARKETING CHANNEL
SUPPLY CHAIN:
COMPETITION:includes all potential rival offeringsand substituesof products.
marketingenvironment

Recommended

What are some core marketing concepts
What are some core marketing conceptsWhat are some core marketing concepts
What are some core marketing conceptsSameer Mathur
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Marketing channel (final)
Marketing channel (final)Marketing channel (final)
Marketing channel (final)badsharc
 
Smart shop marketing plan
Smart shop marketing planSmart shop marketing plan
Smart shop marketing planKUNAL GUPTA
 
Marketing Plan for a new app - Suave&Savvy
Marketing Plan for a new app - Suave&SavvyMarketing Plan for a new app - Suave&Savvy
Marketing Plan for a new app - Suave&SavvyAnchal Aggarwal
 
Bm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingBm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingMr. D. .
 
Evolution of management thoughts
Evolution of management thoughtsEvolution of management thoughts
Evolution of management thoughtsRamasubramanian H (HRS)
 
04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioningThejus Jayadev
 

Recommended

What are some core marketing concepts
What are some core marketing conceptsWhat are some core marketing concepts
What are some core marketing conceptsSameer Mathur
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K... Identifying Market Segments and Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...Choudhry Asad
 
Marketing channel (final)
Marketing channel (final)Marketing channel (final)
Marketing channel (final)badsharc
 
Smart shop marketing plan
Smart shop marketing planSmart shop marketing plan
Smart shop marketing planKUNAL GUPTA
 
Marketing Plan for a new app - Suave&Savvy
Marketing Plan for a new app - Suave&SavvyMarketing Plan for a new app - Suave&Savvy
Marketing Plan for a new app - Suave&SavvyAnchal Aggarwal
 
Bm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingBm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingMr. D. .
 
Evolution of management thoughts
Evolution of management thoughtsEvolution of management thoughts
Evolution of management thoughtsRamasubramanian H (HRS)
 
04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioning04 marketing segmentation,targeting and positioning
04 marketing segmentation,targeting and positioningThejus Jayadev
 
Ditch the discount
Ditch the discountDitch the discount
Ditch the discountSameer Mathur
 
Think apps, not ads
Think apps, not adsThink apps, not ads
Think apps, not adsSameer Mathur
 
How to POLARIZE Brands 2015
How to POLARIZE Brands 2015How to POLARIZE Brands 2015
How to POLARIZE Brands 2015Sameer Mathur
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015Sameer Mathur
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labelsSameer Mathur
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015Sameer Mathur
 
Ditch the discounts
Ditch the discountsDitch the discounts
Ditch the discountsSameer Mathur
 
Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)Sameer Mathur
 
Three questions you need to ask about your brand
Three questions you need to ask about your brandThree questions you need to ask about your brand
Three questions you need to ask about your brandSameer Mathur
 
Last presentation
Last presentationLast presentation
Last presentationSameer Mathur
 
Brand polarizing
Brand polarizingBrand polarizing
Brand polarizingSameer Mathur
 
Saxonville sausage
Saxonville sausageSaxonville sausage
Saxonville sausageSameer Mathur
 
Goodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITCGoodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITCSameer Mathur
 
A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)Sameer Mathur
 
A brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brandsA brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brandsSameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)Sameer Mathur
 
Goodyear- The Aquatred Launch
Goodyear- The Aquatred LaunchGoodyear- The Aquatred Launch
Goodyear- The Aquatred LaunchSameer Mathur
 
What are brands_good_for-_1_1_
What are brands_good_for-_1_1_What are brands_good_for-_1_1_
What are brands_good_for-_1_1_Sameer Mathur
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 

More Related Content

More from Sameer Mathur

How to POLARIZE Brands 2015
How to POLARIZE Brands 2015How to POLARIZE Brands 2015
How to POLARIZE Brands 2015Sameer Mathur
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015Sameer Mathur
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labelsSameer Mathur
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015Sameer Mathur
 
Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)Sameer Mathur
 
Three questions you need to ask about your brand
Three questions you need to ask about your brandThree questions you need to ask about your brand
Three questions you need to ask about your brandSameer Mathur
 
Goodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITCGoodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITCSameer Mathur
 
A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)Sameer Mathur
 
A brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brandsA brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brandsSameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)Sameer Mathur
 
Goodyear- The Aquatred Launch
Goodyear- The Aquatred LaunchGoodyear- The Aquatred Launch
Goodyear- The Aquatred LaunchSameer Mathur
 
What are brands_good_for-_1_1_
What are brands_good_for-_1_1_What are brands_good_for-_1_1_
What are brands_good_for-_1_1_Sameer Mathur
 

More from Sameer Mathur (20)

Ditch the discount
Ditch the discountDitch the discount
Ditch the discount
 
Think apps, not ads
Think apps, not adsThink apps, not ads
Think apps, not ads
 
How to POLARIZE Brands 2015
How to POLARIZE Brands 2015How to POLARIZE Brands 2015
How to POLARIZE Brands 2015
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
 
Marketing Mashup 2015
Marketing Mashup 2015Marketing Mashup 2015
Marketing Mashup 2015
 
Ditch the discounts
Ditch the discountsDitch the discounts
Ditch the discounts
 
Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)Three questions you need to ask about your brand (1)
Three questions you need to ask about your brand (1)
 
Three questions you need to ask about your brand
Three questions you need to ask about your brandThree questions you need to ask about your brand
Three questions you need to ask about your brand
 
Last presentation
Last presentationLast presentation
Last presentation
 
Brand polarizing
Brand polarizingBrand polarizing
Brand polarizing
 
Saxonville sausage
Saxonville sausageSaxonville sausage
Saxonville sausage
 
Goodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITCGoodyear - The Aquatred Launch| SASHANK GADIA - NITC
Goodyear - The Aquatred Launch| SASHANK GADIA - NITC
 
A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)A brand is forever! a framework for revitalizing declining and dead brands (1)
A brand is forever! a framework for revitalizing declining and dead brands (1)
 
A brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brandsA brand is forever! a framework for revitalizing declining and dead brands
A brand is forever! a framework for revitalizing declining and dead brands
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)What are brands_good_for-_1_1_ (2)
What are brands_good_for-_1_1_ (2)
 
Goodyear- The Aquatred Launch
Goodyear- The Aquatred LaunchGoodyear- The Aquatred Launch
Goodyear- The Aquatred Launch
 
What are brands_good_for-_1_1_
What are brands_good_for-_1_1_What are brands_good_for-_1_1_
What are brands_good_for-_1_1_
 

Recently uploaded

Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPoojaSen20
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersChitralekhaTherkar
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 

Recently uploaded (20)

Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
PSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptxPSYCHIATRIC History collection FORMAT.pptx
PSYCHIATRIC History collection FORMAT.pptx
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Micromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of PowdersMicromeritics - Fundamental and Derived Properties of Powders
Micromeritics - Fundamental and Derived Properties of Powders
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application ) Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 

Presentation3 core concepts of marketing