SlideShare a Scribd company logo
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making
In what ways do consumers stray from deliberative, rational decision making

More Related Content

More from Sameer Mathur

Marketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer MathurMarketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer Mathur
Sameer Mathur
 
Presentation1
Presentation1Presentation1
Presentation1
Sameer Mathur
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
Sameer Mathur
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
Sameer Mathur
 
Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brand
Sameer Mathur
 
Hbr article - creative that cracks code
Hbr article - creative that cracks codeHbr article - creative that cracks code
Hbr article - creative that cracks code
Sameer Mathur
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
Sameer Mathur
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
Sameer Mathur
 
Goodyear : Aquatred
Goodyear : AquatredGoodyear : Aquatred
Goodyear : Aquatred
Sameer Mathur
 
Steinway and sons - Case analysis
Steinway and sons - Case analysisSteinway and sons - Case analysis
Steinway and sons - Case analysis
Sameer Mathur
 
Med net
Med netMed net
Med net
Sameer Mathur
 
Good year the aquatred launch
Good year the aquatred launchGood year the aquatred launch
Good year the aquatred launch
Sameer Mathur
 
A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.
Sameer Mathur
 
A brand is forever- Havard Business Case
A brand is forever- Havard Business CaseA brand is forever- Havard Business Case
A brand is forever- Havard Business Case
Sameer Mathur
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
Sameer Mathur
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brand
Sameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
Sameer Mathur
 
Gino sa distribution channel management
Gino sa  distribution channel managementGino sa  distribution channel management
Gino sa distribution channel management
Sameer Mathur
 
How do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buyingHow do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buying
Sameer Mathur
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decision
Sameer Mathur
 

More from Sameer Mathur (20)

Marketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer MathurMarketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer Mathur
 
Presentation1
Presentation1Presentation1
Presentation1
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brand
 
Hbr article - creative that cracks code
Hbr article - creative that cracks codeHbr article - creative that cracks code
Hbr article - creative that cracks code
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Goodyear : Aquatred
Goodyear : AquatredGoodyear : Aquatred
Goodyear : Aquatred
 
Steinway and sons - Case analysis
Steinway and sons - Case analysisSteinway and sons - Case analysis
Steinway and sons - Case analysis
 
Med net
Med netMed net
Med net
 
Good year the aquatred launch
Good year the aquatred launchGood year the aquatred launch
Good year the aquatred launch
 
A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.
 
A brand is forever- Havard Business Case
A brand is forever- Havard Business CaseA brand is forever- Havard Business Case
A brand is forever- Havard Business Case
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brand
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
Gino sa distribution channel management
Gino sa  distribution channel managementGino sa  distribution channel management
Gino sa distribution channel management
 
How do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buyingHow do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buying
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decision
 

Recently uploaded

一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
sk1987009
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
Tajul Islam
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 

Recently uploaded (20)

一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
The Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedInThe Future of B2B Audience Targeting with LinkedIn
The Future of B2B Audience Targeting with LinkedIn
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks