SlideShare a Scribd company logo
1 of 16
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions
How do consumers make purchasing decisions

More Related Content

More from Sameer Mathur

Marketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer MathurMarketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer MathurSameer Mathur
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brandSameer Mathur
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the codeSameer Mathur
 
Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brandSameer Mathur
 
Hbr article - creative that cracks code
Hbr article - creative that cracks codeHbr article - creative that cracks code
Hbr article - creative that cracks codeSameer Mathur
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Sameer Mathur
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Sameer Mathur
 
Steinway and sons - Case analysis
Steinway and sons - Case analysisSteinway and sons - Case analysis
Steinway and sons - Case analysisSameer Mathur
 
Good year the aquatred launch
Good year the aquatred launchGood year the aquatred launch
Good year the aquatred launchSameer Mathur
 
A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.Sameer Mathur
 
A brand is forever- Havard Business Case
A brand is forever- Havard Business CaseA brand is forever- Havard Business Case
A brand is forever- Havard Business CaseSameer Mathur
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brandSameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
Gino sa distribution channel management
Gino sa  distribution channel managementGino sa  distribution channel management
Gino sa distribution channel managementSameer Mathur
 
How do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buyingHow do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buyingSameer Mathur
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decisionSameer Mathur
 

More from Sameer Mathur (20)

Marketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer MathurMarketing Internship under Prof. Sameer Mathur
Marketing Internship under Prof. Sameer Mathur
 
Presentation1
Presentation1Presentation1
Presentation1
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brand
 
Hbr article - creative that cracks code
Hbr article - creative that cracks codeHbr article - creative that cracks code
Hbr article - creative that cracks code
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand Preserve the luxury or extend the Brand
Preserve the luxury or extend the Brand
 
Goodyear : Aquatred
Goodyear : AquatredGoodyear : Aquatred
Goodyear : Aquatred
 
Steinway and sons - Case analysis
Steinway and sons - Case analysisSteinway and sons - Case analysis
Steinway and sons - Case analysis
 
Med net
Med netMed net
Med net
 
Good year the aquatred launch
Good year the aquatred launchGood year the aquatred launch
Good year the aquatred launch
 
A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.A brand is forever ! A framework for revitalizing declining and dead brands.
A brand is forever ! A framework for revitalizing declining and dead brands.
 
A brand is forever- Havard Business Case
A brand is forever- Havard Business CaseA brand is forever- Havard Business Case
A brand is forever- Havard Business Case
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brand
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
Gino sa distribution channel management
Gino sa  distribution channel managementGino sa  distribution channel management
Gino sa distribution channel management
 
How do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buyingHow do institutional buyers and government agencies do their buying
How do institutional buyers and government agencies do their buying
 
How do business buyers make their decision
How do business buyers make their decisionHow do business buyers make their decision
How do business buyers make their decision
 

Recently uploaded

Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 

Recently uploaded (20)

Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx