How do consumers make purchasing decisions

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How do consumers make purchasing decisions

How do
Consumers
make
Purchasing
decisions?

.
people can
be
initiators,
influencers
, deciders,
buyers or
users

The buying decision process:
The five stage model
Information search
Evaluation of
alternatives
Purchase decision
Postpurchase
behaviour
Problem
Recognition

• Created by Rahul
Palamuru, CBIT, during an
internship by Prof. Sameer
Mathur, IIM Lucknow.
•www.IIMInternship.com

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How do consumers make purchasing decisions

1. How do Consumers make Purchasing decisions?

2. . people can be initiators, influencers , deciders, buyers or users

3. The buying decision process: The five stage model Information search Evaluation of alternatives Purchase decision Postpurchase behaviour Problem Recognition

4. • Created by Rahul Palamuru, CBIT, during an internship by Prof. Sameer Mathur, IIM Lucknow. •www.IIMInternship.com