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Disney - Synergy

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Disney Case Study
The Walt Disney Company  Founder: Walt Disney  Founded 16th October 1923  Based in Burbank, California, created in Los Angeles, California
Synergy  The Walt Disney Company allows some other corporations to use their characters, such as Mickey Mouse  The use of soundtracks, i.e. Daft Punk working on Tron Legacy  Merchandise – Toy Story franchise, Marvel entertainment  Special Deals inside the DVD/ Blu-Ray boxes  Pre-Movie Adverts on the DVD, as well as in cinema

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Disney - Synergy

  • 2. The Walt Disney Company  Founder: Walt Disney  Founded 16th October 1923  Based in Burbank, California, created in Los Angeles, California
  • 3. Synergy  The Walt Disney Company allows some other corporations to use their characters, such as Mickey Mouse  The use of soundtracks, i.e. Daft Punk working on Tron Legacy  Merchandise – Toy Story franchise, Marvel entertainment  Special Deals inside the DVD/ Blu-Ray boxes  Pre-Movie Adverts on the DVD, as well as in cinema