3. Reasons behind choosing this product
To uphold Bengali culture
To represent the tradition
To save the culture from extinction
4. Product Introduction
Made of Polyurethane coated Nylon, Kodra Nylon, or other Nylon fabrics
Front side made of Nakshi kantha embroidered quilt in natural or synthetic
fabric
Waterproofing after manufacturing
Long-lasting
7. Objectives and issues
First-year Objectives
Selling 2700 units of backpack.
Selling 900 units of Laptop sleeves.
Issue
Creating a well established brand name.
Maintaining good relationship with customers.
11. Budgets and profit projection
First year sales volume for 21” back pack
First year sales revenue for 21” back pack
Unit variable cost
First year loss
Fixed cost
Break even point
12. Strengths, Weaknesses, Opportunities,
and Threat Analysis
Strengths
Innovative product.
Good distribution channel.
Stylish and durable.
Waterproof.
Weaknesses
High production cost.
Unavailability of raw materials.
No brand recognition.
Not suitable for all situation.
13. Strengths, Weaknesses, Opportunities,
and Threat Analysis
Opportunities
Chance to get subsidies.
Job opportunities for rural women.
Uphold Bengali culture.
Increasing market demand.
Threats
Copying idea by competitors.
Uncertainty of new product.
Price war.
Change of consumers taste.