SlideShare a Scribd company logo

Levels of marketing

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur
1 of 12
Different LEVELS of Market Segmentation
4levels of Market Segmentatio n
MASS MARKETING
MICRO MARKETING
THANK YOU
Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.iiminternship.com

Recommended

Segmentation & targeting
Segmentation & targetingSegmentation & targeting
Segmentation & targeting
Roman Khan
 
Marketing principles. (hnd)
Marketing principles. (hnd)Marketing principles. (hnd)
Marketing principles. (hnd)
Shraddha Sharma
 
Introduction and definition of market segmentation
Introduction and definition of market segmentationIntroduction and definition of market segmentation
Introduction and definition of market segmentation
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
market segmentation benefits
market segmentation benefitsmarket segmentation benefits
market segmentation benefits
gautamrashingkar1989
 
Unilever in Brazil
Unilever in BrazilUnilever in Brazil
Unilever in Brazil
Penchal Reddy
 
Samsung company marketing
Samsung company marketingSamsung company marketing
Samsung company marketing
Abdul Mutal
 
Assignment Marketing-segmentation,position,etc...
Assignment Marketing-segmentation,position,etc...Assignment Marketing-segmentation,position,etc...
Assignment Marketing-segmentation,position,etc...
Chương trình Cử nhân Quốc tế (IBD@NEU)
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
BGMEA University of Fashion & Technology
 

Recommended

Segmentation & targeting
Segmentation & targetingSegmentation & targeting
Segmentation & targeting
Roman Khan
 
Marketing principles. (hnd)
Marketing principles. (hnd)Marketing principles. (hnd)
Marketing principles. (hnd)
Shraddha Sharma
 
Introduction and definition of market segmentation
Introduction and definition of market segmentationIntroduction and definition of market segmentation
Introduction and definition of market segmentation
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
market segmentation benefits
market segmentation benefitsmarket segmentation benefits
market segmentation benefits
gautamrashingkar1989
 
Unilever in Brazil
Unilever in BrazilUnilever in Brazil
Unilever in Brazil
Penchal Reddy
 
Samsung company marketing
Samsung company marketingSamsung company marketing
Samsung company marketing
Abdul Mutal
 
Assignment Marketing-segmentation,position,etc...
Assignment Marketing-segmentation,position,etc...Assignment Marketing-segmentation,position,etc...
Assignment Marketing-segmentation,position,etc...
Chương trình Cử nhân Quốc tế (IBD@NEU)
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
BGMEA University of Fashion & Technology
 
What are the requirements for effective segmentation?
What are the requirements for effective segmentation?What are the requirements for effective segmentation?
What are the requirements for effective segmentation?
Sameer Mathur
 
Market segmentation, targeting and positioning
Market segmentation, targeting and positioningMarket segmentation, targeting and positioning
Market segmentation, targeting and positioning
Dr. J. Jayapradha Varma
 
Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)
rusohel
 
HUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and DetergentsHUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and Detergents
Rajkumar Kattimani
 
Marketing Strategy of Unilever Bangladesh Ltd.
Marketing Strategy of Unilever Bangladesh Ltd.Marketing Strategy of Unilever Bangladesh Ltd.
Marketing Strategy of Unilever Bangladesh Ltd.
MD Alauddin
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation Process
Aiden Yeh
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overview
bjk002
 
Marketing startegy of nestle bangladesh ltd.
Marketing startegy of nestle bangladesh ltd.Marketing startegy of nestle bangladesh ltd.
Marketing startegy of nestle bangladesh ltd.
Alif Al Mohammed Shalahuddin
 
Introduction to Market Segmentation
Introduction to Market SegmentationIntroduction to Market Segmentation
Introduction to Market Segmentation
Raymund Sanchez
 
Effective Segmentation Criteria
Effective Segmentation CriteriaEffective Segmentation Criteria
Effective Segmentation Criteria
Sudipta Saha
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
Rohit Kumar
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
PankajSultane
 
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesComparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Swapnil Mali
 
Unilever strategic marketing final project
Unilever strategic marketing final projectUnilever strategic marketing final project
Unilever strategic marketing final project
tayyabaways
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
Maya Humbatova
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
Bryan Agustin Oculam
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
Amol Salve
 
Marketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptMarketing Strategy of Nestle ppt
Marketing Strategy of Nestle ppt
Baba Chaudhry
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 
market segmentation
market segmentationmarket segmentation
market segmentation
akanksha91
 
Advertising’s new
Advertising’s newAdvertising’s new
Advertising’s new
Sameer Mathur
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
Sameer Mathur
 

More Related Content

Viewers also liked

Market segmentation, targeting and positioning
Market segmentation, targeting and positioningMarket segmentation, targeting and positioning
Market segmentation, targeting and positioning
Dr. J. Jayapradha Varma
 
Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)
rusohel
 
HUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and DetergentsHUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and Detergents
Rajkumar Kattimani
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation Process
Aiden Yeh
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overview
bjk002
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
PankajSultane
 
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesComparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Swapnil Mali
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
Maya Humbatova
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
Amol Salve
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
Aabhas Rastogi
 
market segmentation
market segmentationmarket segmentation
market segmentation
akanksha91
 

Viewers also liked (20)

What are the requirements for effective segmentation?
What are the requirements for effective segmentation?What are the requirements for effective segmentation?
What are the requirements for effective segmentation?
 
Market segmentation, targeting and positioning
Market segmentation, targeting and positioningMarket segmentation, targeting and positioning
Market segmentation, targeting and positioning
 
Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)Unilever bangladesh ltd (final)
Unilever bangladesh ltd (final)
 
HUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and DetergentsHUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and Detergents
 
Marketing Strategy of Unilever Bangladesh Ltd.
Marketing Strategy of Unilever Bangladesh Ltd.Marketing Strategy of Unilever Bangladesh Ltd.
Marketing Strategy of Unilever Bangladesh Ltd.
 
The Market Segmentation Process
The Market Segmentation ProcessThe Market Segmentation Process
The Market Segmentation Process
 
Market Segmentation Overview
Market Segmentation OverviewMarket Segmentation Overview
Market Segmentation Overview
 
Marketing startegy of nestle bangladesh ltd.
Marketing startegy of nestle bangladesh ltd.Marketing startegy of nestle bangladesh ltd.
Marketing startegy of nestle bangladesh ltd.
 
Introduction to Market Segmentation
Introduction to Market SegmentationIntroduction to Market Segmentation
Introduction to Market Segmentation
 
Effective Segmentation Criteria
Effective Segmentation CriteriaEffective Segmentation Criteria
Effective Segmentation Criteria
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
 
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing StategiesComparison - Unilever Vs P&G- International Business and Marketing Stategies
Comparison - Unilever Vs P&G- International Business and Marketing Stategies
 
Unilever strategic marketing final project
Unilever strategic marketing final projectUnilever strategic marketing final project
Unilever strategic marketing final project
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
 
Market Segmentation
Market SegmentationMarket Segmentation
Market Segmentation
 
Market segmentation presentation
Market segmentation presentationMarket segmentation presentation
Market segmentation presentation
 
Marketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptMarketing Strategy of Nestle ppt
Marketing Strategy of Nestle ppt
 
Market segmentation PPT
Market segmentation PPTMarket segmentation PPT
Market segmentation PPT
 
market segmentation
market segmentationmarket segmentation
market segmentation
 

More from Sameer Mathur

Preserve the luxury or extend the brand
Preserve the luxury or extend the brandPreserve the luxury or extend the brand
Preserve the luxury or extend the brand
Sameer Mathur
 
Preserve the luxury or extend the brand
Preserve the luxury or extend the brandPreserve the luxury or extend the brand
Preserve the luxury or extend the brand
Sameer Mathur
 
A brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever! A framework to revitalizing the declining and dead brandA brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever! A framework to revitalizing the declining and dead brand
Sameer Mathur
 

More from Sameer Mathur (20)

Advertising’s new
Advertising’s newAdvertising’s new
Advertising’s new
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
Assignment 3
Assignment 3Assignment 3
Assignment 3
 
Creative that cracks the code
Creative that cracks the codeCreative that cracks the code
Creative that cracks the code
 
Assignment4
Assignment4Assignment4
Assignment4
 
Creative that Cracks the Code
Creative that Cracks the CodeCreative that Cracks the Code
Creative that Cracks the Code
 
Preserve the luxury or extend the brand
Preserve the luxury or extend the brandPreserve the luxury or extend the brand
Preserve the luxury or extend the brand
 
Preserve the luxury or extend the brand
Preserve the luxury or extend the brandPreserve the luxury or extend the brand
Preserve the luxury or extend the brand
 
Preserve the luxury or extend the brand
Preserve the luxury or extend the brandPreserve the luxury or extend the brand
Preserve the luxury or extend the brand
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
Brands vs private label
Brands vs private labelBrands vs private label
Brands vs private label
 
Apps or ads ASSIGNMENT 4
Apps or ads ASSIGNMENT 4Apps or ads ASSIGNMENT 4
Apps or ads ASSIGNMENT 4
 
A brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever! A framework to revitalizing the declining and dead brandA brand is forever! A framework to revitalizing the declining and dead brand
A brand is forever! A framework to revitalizing the declining and dead brand
 
Goodyear - The Aquatred Launch
Goodyear - The Aquatred LaunchGoodyear - The Aquatred Launch
Goodyear - The Aquatred Launch
 
Gino SA distribution channel management
Gino SA distribution channel managementGino SA distribution channel management
Gino SA distribution channel management
 
A brand is forever!a framework for revitalizing declining and dead brands
A brand is forever!a framework for revitalizing declining and dead brands A brand is forever!a framework for revitalizing declining and dead brands
A brand is forever!a framework for revitalizing declining and dead brands
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?
 
Assignment 3
Assignment 3Assignment 3
Assignment 3
 
Gino case study
Gino case studyGino case study
Gino case study
 

Levels of marketing