12. Create Buzzzz……. and a loyal brand community
As you have to depend on word of mouth
13. 3M security glass provider
The brand placed stacks of money into a hoarding made from its own brand
of tough security glass. Passers-by were then invited to break the glass with
their feet, with the promise they could keep the cash if they were successful.
Despite countless attempts, nobody managed to break through—a stunning
testimony to the effectiveness of 3M’s product.
3M Security Glass
14. Leverage as many secondary associations as
possible to build brand equity