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How should business market be segmented?

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Sameer Mathur
Sameer Mathur

How should business market be segmented?

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Identifying Market Segments and Targets
How should business market be segmented?
Demographic Operating Variables Purchasing Approaches Situational Factors Personal Characteristics
Demographic
Industry Location Size Company
Operating Variables
Customer capabilities User/Non User Status Technology
Purchasing Approaches
Purchasing Criteria Purchasing Policies Power Structure
Situational Factors
Urgency Specific Application Size or Order
Personal Characteristics
Buyer Seller Similarity Loyalty Attitude towards risk
Thank You Vardaan Bhatia IIT Kanpur

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