What are the differences in positioning and branding with a small business?

1. POSITIONI
NG
AND
BRANDING
A

2. HOW IT IS DIFFERENT??

3. THEY HAVE LIMITED ...

4. SO IT’S A…

5. WHAT
DOTHEY
NEED?

9. CREATIVI
TY

10. SOME SPECIFIC BRANDING GUIDELINES FOR THEM
ARE….

11. 1.CREATIVITY CONDUCT LOW-COST
MARKETING RESERACH

12. 2.FOCUS ON BUILDING ONE OR
TWO STRONG BRANDS BASED IN
ONE OR TWO KEY ASSOCIATIONS

13. 3.EMPLOYA
WELL-
INTEGRATED
SET OF BRAND
ELEMENTS

14. 4.CREATE BUZZ AND A LOYAL BRAND
COMMUNITY

15. 5.LEVERAGE AS MANY
SECONDARY ASSOCIATIONS
AS POSSIBLE

16. Created by Bhaskar Bora, NIT Silchar, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
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