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THE FORMULA BEHIND STORY
TELLING
BY : Priyanka Goyal
MNNIAllahabad
The Mystery of storytelling
:Julian Friedmann at TEDxEaling
do u want to write a story but confused and
thinking about formula of storytelling
STORYTELLINGFOCUSESON AUDIENCE NOT
CHARACTERSOF THE STORYOR THE
STORYTELLER.
The proper study of writer ( storyteller) is not
to write
then
what
it is?
its human behaviour .Studying
why do people do what they do
Why do
millions
of
people
want to
write?
George
Orwell
stated the
reasons in
his books
“Why I write”
They are:
SHEER EGOTISM IMMORTALITY GETTING BACK AT
PEOPLE WHO PUT
YOU DOWN
TRYING TO MAKE
THE WORLD A
BETTER PLACE
He thinks it applies to the majority of writers
Samuel
Johnson
said:
“No man, but a
blockhead,
ever wrote but
for money.”
He also said ,when he was
asked to read someone’s
manuscript: “Your work is
both good and original.
Unfortunately the part that
is good is not original. And
the part that is original is
not good.”
many people believe that there is
NO FORMULA BUT...........
Aristotle
believes
there is a
formula for
storytelling
which
includes
three things
1. pity 1. pity
it enables the
audience to
emotionally
connect with the
character
2. fear
put the character into a worse and
worse and worse situation so that
audience feels fear
3. catharsis
release the character from the jeopardy
or whatever the situation they’re in, the
audience experiences a catharsis
Beethoven quotes : “Beethoven’s preference for happy endings is not by
any means a tendency towards kitsch, but rather a musical style akin to
Schiller’s philosophy of struggle, suffering and overcoming.”
Julian Friedmann believes the pattern i.e.
Struggle, suffering and overcoming – pity,
fear, catharsis – beginning, middle and end. It
works. It’s always worked and it always will
work.
he illustrated
this through
cave paintings
Americans
cinemas
Julian Friedmann ,he is an agent and says agents are in
the business of rejection.
All great writers have had lots of
rejections.
Writers will
be rejected
by people
including
agents who
probably
aren’t as
creative as
you or as
talented as
you.
He quoted a rejection letter
which came from Chinese
Economic Journal.” We have
read your manuscript with
boundless delight. If we were to
publish your paper, it would be
impossible to publish any work
of any lower standard. As it is
unthinkable that in the next
thousand years we shall see its
equal we are, to our regret,
compelled to return your divine
composition and to be you a
thousand times to overlook our
short sight and timidity.”
Writers should not forget they
have to entertain us. They
have to enable audience to
look at themselves.
Recap
1. storytelling focuses on audience
2. studying human behaviour
3. Reason behind writing : sheer egotism ,immortality,
trying to make world a better place ,going back to
people who put you down.
4. formula behind storytelling includes Pity, Fear,
catharasis. It is similar to suffering ,struggle, and
overcoming or beginning ,middle or end of the story.
5. Many writers face rejection by less talented people
including agents.
6. Writers should always remember that they have to
entertain people .they have to make people look at
themselves.
So,
Created by PRIYANKA
GOYAL , MNNIT
ALLAHABAD , during an
internship by Prof.
Sameer Mathur, IIM
Lucknow

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Storytelling

  • 1. THE FORMULA BEHIND STORY TELLING BY : Priyanka Goyal MNNIAllahabad The Mystery of storytelling :Julian Friedmann at TEDxEaling
  • 2. do u want to write a story but confused and thinking about formula of storytelling
  • 3. STORYTELLINGFOCUSESON AUDIENCE NOT CHARACTERSOF THE STORYOR THE STORYTELLER.
  • 4. The proper study of writer ( storyteller) is not to write
  • 6. its human behaviour .Studying why do people do what they do
  • 8. George Orwell stated the reasons in his books “Why I write”
  • 9. They are: SHEER EGOTISM IMMORTALITY GETTING BACK AT PEOPLE WHO PUT YOU DOWN TRYING TO MAKE THE WORLD A BETTER PLACE He thinks it applies to the majority of writers
  • 10. Samuel Johnson said: “No man, but a blockhead, ever wrote but for money.”
  • 11. He also said ,when he was asked to read someone’s manuscript: “Your work is both good and original. Unfortunately the part that is good is not original. And the part that is original is not good.”
  • 12. many people believe that there is NO FORMULA BUT...........
  • 13. Aristotle believes there is a formula for storytelling which includes three things
  • 14. 1. pity 1. pity it enables the audience to emotionally connect with the character
  • 15. 2. fear put the character into a worse and worse and worse situation so that audience feels fear
  • 16. 3. catharsis release the character from the jeopardy or whatever the situation they’re in, the audience experiences a catharsis
  • 17. Beethoven quotes : “Beethoven’s preference for happy endings is not by any means a tendency towards kitsch, but rather a musical style akin to Schiller’s philosophy of struggle, suffering and overcoming.”
  • 18. Julian Friedmann believes the pattern i.e. Struggle, suffering and overcoming – pity, fear, catharsis – beginning, middle and end. It works. It’s always worked and it always will work. he illustrated this through
  • 20. Julian Friedmann ,he is an agent and says agents are in the business of rejection. All great writers have had lots of rejections.
  • 21. Writers will be rejected by people including agents who probably aren’t as creative as you or as talented as you.
  • 22. He quoted a rejection letter which came from Chinese Economic Journal.” We have read your manuscript with boundless delight. If we were to publish your paper, it would be impossible to publish any work of any lower standard. As it is unthinkable that in the next thousand years we shall see its equal we are, to our regret, compelled to return your divine composition and to be you a thousand times to overlook our short sight and timidity.”
  • 23. Writers should not forget they have to entertain us. They have to enable audience to look at themselves.
  • 24. Recap 1. storytelling focuses on audience 2. studying human behaviour 3. Reason behind writing : sheer egotism ,immortality, trying to make world a better place ,going back to people who put you down. 4. formula behind storytelling includes Pity, Fear, catharasis. It is similar to suffering ,struggle, and overcoming or beginning ,middle or end of the story. 5. Many writers face rejection by less talented people including agents. 6. Writers should always remember that they have to entertain people .they have to make people look at themselves.
  • 25. So,
  • 26.
  • 27. Created by PRIYANKA GOYAL , MNNIT ALLAHABAD , during an internship by Prof. Sameer Mathur, IIM Lucknow