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In what ways can a company divide a market to segments_Rukmi Sarmah

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Sameer Mathur
Sameer Mathur

In what ways can a company divide its market into segments? Rukmi Sarmah

Education
1 of 7
INDIA USA
CHILDREN WOMEN
SOME PREFER TRADITIONAL AND SOME PREFER WESTERN OUTFITS
Based on knowledge and response towards a product. Depends on the consumer’s needs, benefits, status, decisions and attitude.
During an internship under Prof. Sameer Mathur, IIM Lucknow

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In what ways can a company divide a market to segments_Rukmi Sarmah