The document presents a marketing plan for a news app called Knappily. It discusses Knappily's value proposition which includes comprehensive information presented in a 5W1H framework, credibility through citing sources, and a convenient interface. It analyzes Knappily's target market of 150 million Indian smartphone users aged 15-30 years. The positioning strategy and marketing mix are also presented, including promoting through ratings, events and word of mouth. A SWOT analysis and comparison to competitors shows Knappily has the highest percentage of 5-star ratings.