1.
© 2013 IBM Corporation
The “Upwardly Mobile” Enterprise:
Setting the Strategic Agenda
#IBMMobile #IBMIBV
www.ibm.com/mobilefirst
October 2013

2.
The Mobile Enterprise Study was comprised of an online survey
completed by over 600 global respondents and 30 interviews
2
Source: Institute for Business Value, Mobile Enterprise Study, QS7. What was your organization’s approximate global revenue in US dollars? For public sector, what was your organization’s
approximate annual budget in US dollars for the last fiscal year?; QS6. Approximately how many people does your company employ?
Study Approach and Methodology
Demographics
Survey Demographics
§ Survey completed by 601 Companies (301 Mature
Countries, 300 Growth Countries)
§ Supported by IBM’s research partner, Oxford Economics
§ Distributed and administered online
§ Geographic representation from 29 countries with a
rough equivalence between industrialized and
developing economies
§ Minimum of 50 respondents from 8 strategic industries:
Banking, Insurance, Retail, Travel and Transportation,
Telecom, Government, Healthcare, Automotive
Interview Demographics
§ In-depth interviews with 30 executives directly involved
in setting mobility strategy across multiple industries and
geographies
§ Interviews conducted between March and May 2013
§ Interviews conducted by IBM and research partner,
Oxford Economics
Survey Respondents by Annual Revenue
Survey Respondents by Employee Size

3.
Leading organizations clearly see that mobility will fundamentally
alter how organizations compete in the near future
3
Source: Institute for Business Value, Mobile Enterprise Study, Q10. To what extent do you agree or disagree with the following statements about your organization's mobile strategy and mobile practices? (percent
indicating agree or highly agree)
“Mobility will get to the point where it is a fundamental way we do business. The value proposition for
mobile will be that it is embedded in what we do. In 5-10 years, we will look back and wonder what all the
fuss was about.”
Director Strategy and Planning, Global IT, Automotive
Mobile is fundamentally changing the
way my organization does business
My organization has seen measurable
ROI from its mobile initiatives
All OthersLeaders
Mobility impact
73%
34%
81%
39%

4.
4
Organizations are placing greater importance on employees
being more productive in the field
Source: Institute for Business Value, Mobile Enterprise Study, Q5. In considering how mobile can be used to improve employee productivity, how important are the following capabilities? (percent indicating agree or
highly agree)
Monitor and manage
employees
Enable employee self-service
Provide sales force
enablement tools
Improve internal collaboration
Access applications in remote
environments
52%
Importance of mobile capabilities needed to enhance employee productivity
All OthersLeaders
81%
63%
80%
63%
76%
71%
51%
63%
45%

5.
To drive employee productivity, leaders are embracing bring-your-
own-device (BYOD) and providing the needed support
5
Source: Institute for Business Value, Mobile Enterprise Study, Q17. To what extent do you agree or disagree with the following statements about your organization's ability to manage mobile devices? (percent
indicating agree or highly agree)
79%
48%
66%
34%
78%
39%
My organization provides the
necessary training for
employees using mobile devices
IT provides the required support
for BYOD participants
My organization has well-documented
policies and procedures in place for
employees using mobile devices.
66%
32%
My organization has
adopted a BYOD
approach for
employees across
the enterprise.
Adoption of BYOD Support for BYOD programs
All OthersLeaders

6.
While roughly half of companies indicate that the ability to leverage
analytics is a challenge, leaders have truly focused on this area
6
Source: Institute for Business Value, Mobile Enterprise Study, Q16. To what extent is your organization effective in. percent indicating agree or highly agree)
36%
36%
37%
30%
33%
Taking action based on
mobile data
Analyzing mobile data
Addressing structured and
unstructured mobile data
Handling large volumes of
mobile data
Using cloud infrastructure for
mobile data insight
development
Applying analytics to mobility
71%
73%
71%
70%
69%
“It’s not about collecting
the data. It's about what
is the question you want
to answer.”
VP Group IT, Media
All Others
Leaders

7.
© 2013 IBM Corporation
For more information, visit
www.ibm.com/mobilefirst
Follow @IBMMobile
October 2013