As one of my 7 ideas I submitted to this former client (1218 was what I put them all under in my list), this is one I'd use myself. Idea is to have gift cards to stores that have another brand printed on them. Specifically I was thinking of people who give gifts to others, and this could allow people to remember who actually gave them the card. Easy to do, but not sure what it would cost to print. Might just have stickers to slap their logos on, or leave a blank space and let the users buy their own stickers and then do it themselves.

1. 1Jay Martin November 2013 C-StoreCo Ideas.ppt
Thank You Gift Cards for C-StoreCo spending from other companies.
Small lot printing and direct delivered to corporate customers.
Ideas for C-StoreCo 6-Dual Logo Gift Cards (C-StoreCo plus Other)
Concept
Gift Cards that are for C-StoreCo but have another company organization’s logo on
it. Example: Park Place Audi thanks you (and have a $25 C-StoreCo gift card)
Why Different
Not sure this isn’t already being done or hasn’t been looked at already
Other retailers do similar things – what are they and do they work?
Incremental Profit
Additional gift card purchases and distribution to possible new customers
Larger volume purchases
Increased sales
Positive PR and image benefits of it being a gift
Challenges
Set-up mechanism to make co-branded cards
Logistics of delivery
Decision if delivered ‘loaded’ or not
Fraud
Risks of co-branding and potential problems if other name becomes besmirched
Next Steps
Discuss idea to see if of interest
Look to market to see who else does something similar
Decide if C-StoreCo wants to make co-branded cards or use 3rd party
Investigate costs to create a card design system or have a standard card builder

2. 2Jay Martin November 2013 C-StoreCo Ideas.ppt
The vision is that companies and organizations could purchase co-
branded cards to give to others as a thank you.
Thank you for test
driving the new
2014 Ford Fusion
Happy Holidays Gift
to our most valued
clients and friends
In Downtown Dallas, some churches and philanthropists are known to
give homeless people gift cards to McDonald’s and Subway.
Ideas for C-StoreCo Dual Logo Gift Cards (C-StoreCo plus Other)
C-StoreCo C-StoreCo