Industry reporting packages

1. Social Media Listening
Reporting-as-a-Service
Build a smarter
customer journey.
For Radian6
Customers.
Date: 1 Sep 2014
Version 3.0

2. 1. The Problem
2. Our Product
3. Pricing and Packages
Our Agenda

3. Sally, CMO of Air Asia in Malaysia
PROBLEM:
“I have a Radian6 license but I
don’t know how to get the reports
I need out of it easily and
regularly.”
The Problem for Companies

4. Roger, Head of Customer Service for
CommBank Australia
PROBLEM:
“When there is a major customer
problem I’m usually the last person
to find out. We have Radian6 already,
but we are not really using it.”
The Problem for Companies

5. The Problem for Companies
Somebody forgot to tell Sally and Roger that just like any other software,
Radian6 requires trained staff and a robust process to operate.

6. Our Solution
We have Radian6 Specialists, and an awesome process for Social Media Metrics and KPIs.
1.
2.
3.
A Radian6 Specialist will be allocated to you
The specialist will work closely with you on setting up
your metrics and KPIs, and ensure Radian6 is tuned.
We will use your Radian6 license
Unless you have another team doing this, we can take
over management of your Radian6 account.
We Build a Metrics and KPI Tracking Sheet
We will setup and maintain your Social Media Metrics
and KPI Tracking Sheet in Google Docs every week.
We will Email you Weekly
The Email will include stats and recommendations, a
weekly PDF Mini Brand Report, and a PDF export of all
negative mentions
4.

7. 1. The Problem
2. Our Product
3. Pricing and Packages
Our Agenda

8. Let’s set Social Media Metrics & KPIs!
Define your Social Media Metrics & KPIs
We will do an initial scan of the last 3
months, and suggest realistic KPIs for:
Define Key Topics
We will define the 6 key Topics of your
business you’d like to track, and tune
Radian6 so it is listening for them.
Setup Tracking Sheet
We will setup your Social Media Metrics
Tracking Sheet in Google Docs and give
you access to it
1.
2.
3.
In our first call we will help you set metrics, KPIs and pick specific brand topics you’d like to listen
for.
The Tracking Sheet in Google Docs.
Example Topics a Car Manufacturer would listen for

9. The KPI Tracking Sheet
Every week we will update a shared spreadsheet (in Google Docs) to keep track of your social media
metrics, and compare against your weekly and monthly KPIs.
We set weekly and monthly KPIs together
based on your historical performance
Results automatically change
color depending on if they
are above or below the KPI.
There are 4 dashboards that track
different aspects of your brand.

10. Our Weekly Email
Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of
all your negative mentions.
Our weekly email to you will look something like this.
3-page summary report.
We will provide you with a list of all the
mentions tagged with Negative sentiment.
Attached
Attached
Negative Mention Export

11. The Mini Brand Report
Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of
all your negative mentions.
CEO Dashboard
Audience Measurement
Key Metrics & KPIs
* Minimum 12 months
$650*
/per month
Weekly Mini-Brand
Report and Tracking
Inclusions:
• Weekly status email
• Weekly Negative Mentions Report
• Weekly Mini Brand Report
• Google Doc Tracker updated weekly

12. The “In-Depth” Brand Report
If you need more detail and analysis, our “in-depth” report is a more detailed analysis.
$1,250/per report
$12,000for 12 reports
OR
In-Depth Brand Report
Just ask us.
Insights & Recommendations
Spike Analysis
Demographic Analysis
Competitor Analysis
Owned Facebook/Twitter Analysis

13. 1. The Problem
2. Our Product
3. Pricing and Packages
Our Agenda

14. Radian6 Reporting Packages
Inclusions Basic Business Pro
Social Media Metrics and KPI Setting
We will have an initial 1 hour call with you to discuss your KPIs and the Metrics
you’d like to track.
Yes Yes Yes
Radian6 Tune-up
We will configure Radian6 to ensure it is accurately listening for what we need.
Yes Yes Yes
Metrics Tracking & KPI Management
We will setup a shared Google Doc where we will track your performance against
KPIs determined by you.
Yes Yes
Yes
We will email you weekly
Email will have summary statistics/notifications, and:
- Mini Brand Report (PDF)
- Export of negative mentions (XLS)
Yes Yes Yes
Lets Meet Regularly
We will meet with you on a regular basis to review the results, identify further
areas for analysis, and define plans for improvement.
- Monthly Weekly
In-Depth Brand Reports
We will provide you with a very detailed report on your brand, your competitors
and your customers, based on social listening data.
- 1/month 1/week
$650/mo $1,250/mo $2,450/mo
*minimum 12 month term

15. Radian6 Report Prices
One-Off Bundle
In-Depth Brand Report
This report covers your brand reputation, crisis detection, sentiment and spike analysis, competitor
analysis, demographic analysis, social media page performance and insights & recommendations.
Lead Time: 72 hours.
$1,250/report
12 Reports for
$12,000
In-Depth Crisis Report
This report helps you understand the anatomy of your crisis and what steps you should take to mitigate
it. It includes crisis tracking, spike analysis, demographic analysis and insights & recommendations.
Lead Time: 24 hours.
$950/report
12 Reports for
$10,000
In-Depth Marketing Campaign Report
This report helps you understand the anatomy of your marketing campaign. It includes campaign
tracking, spike analysis, demographic analysis and insights & recommendations.
Lead Time: 72 hours.
$950/report
12 Reports for
$10,000
Manual Sentiment Cleaning Service
We will assign an analyst to review your brand mentions one by one and ensure the sentiment is
captured correctly. If you are showing these reports to the board they may look to see
Lead Time: 48 hours.
$25/hour $2,500/month

16. Social Media Listening
Reporting-as-a-Service
Build a smarter
customer journey.
For Radian6
Customers.