Creative Gym: Build your creative confidence and sharpen your design thinking skills. Session 4 : FEEL Winter 2011 Stanford University d.school ME366

1. HOW TO SEE
BE
CREATIVEGYM
R
TA
BE
FEEL - WINTER 2011 -

2. FEELING
• Feeling discussion
• feel exercise 1 - visual expression of a word
• feel exercise 2 - sense and essence
• feel exercise 3 - gesture drawing

3. feel | discussion
WHAT IS FEELING?

4. feel | discussion
WHAT IS FEELING?
experience of an emotional state: "she had terrible feelings of guilt"
impression: a vague idea in which some measure of confidence is
placed; "I had a feeling that she was lying"; "what are your feelings
about the crisis?"
spirit: the general atmosphere of a place or situation and the effect
that it has on people; "the feel of the city excited him"; "a clergyman
improved the tone of the meeting";
physical sensation that you experience; "he had a queasy feeling"; "I
had a strange feeling in my leg
touch: the sensation produced by pressure receptors in the skin; "the
surface feels greasy"
intuitive understanding of something; "he had a great feeling for music"

5. feel | discussion
WHAT TRIGGERS FEELING?

6. feel | discussion
WHAT TRIGGERS FEELING?
sensation: Sight, Sound, Touch, Smell, Taste.

7. feel | exercise 1
VISUAL EXPRESSION OF A WORD
Jason Okutake

8. feel | exercise 1
VISUAL EXPRESSION OF A WORD
1. Create list of words that have no obvious visual reference, such as
names for emotions (fear, anxiety, hope, tension).
2. Choose a word. Use points and lines to construct the word in an
emphatic, expressive way. Use physical, digital, or gestural processes. If
your process involves three-dimensional construction, photograph it to
produce a two-dimensional image.
Exercise by Marian Bantjes
In Graphic Design Basics
http://gdbasics.com

9. feel | exercise 2
SENSE AND ESSENCE
Dictionary.com: 1. The basic, real, and invariable nature of a thing or its
significant individual feature or features.
Ontologically (theory of being or existence): Plato and Aristotle
related essence to form or the core of form in the physical world that
an object acquired in relation to other forms.
Metaphysically (outside of the physical): It has come to mean
something like ‘soul’; a non-physical non-reducible nature. What
makes us different, who we are, what we're about, the core of our
'selves'.

10. feel | exercise 2
SENSE AND ESSENCE
1. Create three one sentence stories from your life based on
three emotions: disgust, desire, hunger
2. Choose one story to express visually.
3. Express the essence of this story using only squares, circles
and triangles and the colors blue, red and yellow.

11. feel | exercise 3
GESTURE DRAWING

12. feel | exercise 3
GESTURE DRAWING
Capture and express of the essence of human gestures and
postures without using contour lines.
Work big. Work quickly.
This is an exercise in awareness and perception, a hand/eye
connection activity.
10 x 30 sec
5 x 1 min
2 x 5 min
1 x 10min
1 x 15 min