What’s Good andWhat’s Bad ?
…of an Effectively Worded Vision Statement
InspiringIt motivates everyone involvedto contribute to somethingbigger than oneself.
Paint a Clear Picture                        Clearly paints a picture of what the company will become.
Desirable      It makes good business sense & is in the long-term interests of stakeholders.
Unique         Different from the pack.
Focused          Is specific enough to provide          managers with guidance in          making decisions and          a...
Feasible           Reasonably achievable in due time.
Easy to communicate       Easy to explain & ideally can be reduced to a simple & memorable slogan.
…of an Effectively Worded Vision Statement                                     Inspiring                                  ...
In Vision Statements
Bland or uninspiring
Vague or incomplete
Not forward looking
Not distinctive
Too Broad/Too Specific
Too reliant on superlatives
Difficult to Communicate
In Vision Statements                       Bland or uninspiring                       Vague or incomplete                 ...
“Be the global leader in customer value”                Caterpilar What do you think…? Inspiring               Bland or un...
“Be the global leader in customer value”                Caterpilar I think this… Inspiring               Bland or uninspir...
“Provide a global trading platform where practically      anyone can trade practically anything”                        eB...
“Provide a global trading platform where practically      anyone can trade practically anything”                        eB...
“To land a man on the moon and return him   safely to earth before the end of the decade.”   - US President John F. Kenned...
“To land a man on the moon and return him   safely to earth before the end of the decade.”   - US President John F. Kenned...
“Crush Adidas”                      Nike, 1960I think this…Inspiring                     Bland or uninspiringPaint a Clear...
“To be the number one athletic company in the world”                   Nike, Present   I think this…   Inspiring          ...
“…………………………………………………………………………………”            Your Company  What do you think…?  Inspiring               Bland or uninspiri...
The Good & Bad of Vision statement - Kangazul
The Good & Bad of Vision statement - Kangazul
The Good & Bad of Vision statement - Kangazul
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The Good & Bad of Vision statement - Kangazul

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The Good & Bad of Vision statement - Kangazul

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The Good & Bad of Vision statement - Kangazul

  1. 1. What’s Good andWhat’s Bad ?
  2. 2. …of an Effectively Worded Vision Statement
  3. 3. InspiringIt motivates everyone involvedto contribute to somethingbigger than oneself.
  4. 4. Paint a Clear Picture Clearly paints a picture of what the company will become.
  5. 5. Desirable It makes good business sense & is in the long-term interests of stakeholders.
  6. 6. Unique Different from the pack.
  7. 7. Focused Is specific enough to provide managers with guidance in making decisions and allocating resources.
  8. 8. Feasible Reasonably achievable in due time.
  9. 9. Easy to communicate Easy to explain & ideally can be reduced to a simple & memorable slogan.
  10. 10. …of an Effectively Worded Vision Statement Inspiring Paint a Clear Picture Desirable Unique Focused Feasible Easy to communicate
  11. 11. In Vision Statements
  12. 12. Bland or uninspiring
  13. 13. Vague or incomplete
  14. 14. Not forward looking
  15. 15. Not distinctive
  16. 16. Too Broad/Too Specific
  17. 17. Too reliant on superlatives
  18. 18. Difficult to Communicate
  19. 19. In Vision Statements Bland or uninspiring Vague or incomplete Not forward looking Not distinctive Too broad/Too specific Too reliant on superlatives Difficult to communicate
  20. 20. “Be the global leader in customer value” Caterpilar What do you think…? Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  21. 21. “Be the global leader in customer value” Caterpilar I think this… Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  22. 22. “Provide a global trading platform where practically anyone can trade practically anything” eBay What do you think…? Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  23. 23. “Provide a global trading platform where practically anyone can trade practically anything” eBay I think this… Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  24. 24. “To land a man on the moon and return him safely to earth before the end of the decade.” - US President John F. Kennedy, 1961What do you think…? Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  25. 25. “To land a man on the moon and return him safely to earth before the end of the decade.” - US President John F. Kennedy, 1961I think this… Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  26. 26. “Crush Adidas” Nike, 1960I think this…Inspiring Bland or uninspiringPaint a Clear Picture Vague or incompleteDesirable Not forward lookingUnique Not distinctiveFocused Too broad/Too specificFeasible Too reliant on superlativesEasy to communicate Difficult to communicate
  27. 27. “To be the number one athletic company in the world” Nike, Present I think this… Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
  28. 28. “…………………………………………………………………………………” Your Company What do you think…? Inspiring Bland or uninspiring Paint a Clear Picture Vague or incomplete Desirable Not forward looking Unique Not distinctive Focused Too broad/Too specific Feasible Too reliant on superlatives Easy to communicate Difficult to communicate
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