What Lady Gaga Can Teach Us About Marketing Rec Programs

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Little Monsters - one thing rec. organizations have in common with Lady Gaga. No, I'm not referring to our campers/participants, I mean that we have affectionate nicknames for the important people in our life! Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Recreation Leaders can learn a lot from how Lady Gaga's treats her True Fans. Learning Outcomes: #1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community. #2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center. #3: At the conclusion participants will be able to take specific actions to build word of mouth referrals from your "Little Monsters". Originally presented at MParks2016 in Traverse City, Michigan.

What
LADY GAGA
Can Teach Us About
Marketing
Rec Programs

GETS IT
She
Right

@camphacker

TKS
JACKIE
HUBA

1%
Do something
of importance

a place for all
little
monsters:
to gather,
to create,
to share, and
to inspire

MISSION: CHANGE THE WORLD

http://ladygaga.wikia.com/wiki/Haus_of_Gaga

ACCESS TO HER = VALUE

MY QUESTION TO YOU:

NEW
Acquiring
participants

NEW
Acquiring
OLD
Retaining
onesparticipants

OLD
Retaining
ones

Customer LIFETIME VALUE?

C.L.V.

$16,000

$16,000
$80,000

x REFERRALS (x REFERRALS)

What Percentage of
$80,000

What % from
WOM ?

NEW
Acquiring
1%ers
Rewarding
participants

NEW
Acquiring
partici
-pants
1%ers
Rewarding

Who is your
1% CUSTOMER ?

Your
1%’ers

Passionate
RECOMMENDERS

Passionate
RECOMMENDERS
Believe in your progs

Passionate
RECOMMENDERS
Believe in your progs
Gift progs to others

Passionate
RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up

Passionate
RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you

Passionate
RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you
Do NOT want to be
bought

Passionate
RECOMMENDERS
Believe in your progs
Gift progs to others
Speak up
Forgive you
Feel part of it
Do NOT want to be
bought

Meaningful experiences and
interactions are what we all long
for and seek out.
@JackieHuba

The Magic of
LADY GAGA

A product or a service doesn't create an
emotional connection…

PEOPLE DO

WHAT IS THE THING THEY
VALUE MOST?

THAT
GIVE THEM

More TIME With 
Family

More TIME With 
Family
Less Stress

More TIME With 
Family
Less Stress
Enrich Their Child’s
Life

More TIME With 
Family
Less Stress
Enrich Their Child’s
Life
Be A Good Parent

More TIME With 
Family
Less Stress
Enrich Their Child’s
Life
Be A Good Parent
Social Status

Passionate
RECOMMENDERS
Believe in your program
Gift your programs to others
Speak up
Forgive you
Feel part of it
Do NOT want to be
bought

INTERVIEW THEM

Treat them as if you are

they are your Black Card customers

HOW DO WE GIVE THEM…

1
More Time
WITH FAMILY

WHAT DO YOU THINK?

2
Less
STRESS

WHAT DO YOU THINK?

3
Enrich Their
CHILD

WHAT DO YOU THINK?

4
Be A
GOOD PARENT

WHAT DO YOU THINK?

QUESTIONS?

30 min
Free
Online Eval

zoic.ca/freecamp30

5
Social
STATUS

camphacker.tv/otc-app

thank you
travis@gocamp.pro
@camphacker

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It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

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Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

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Discover Ardency Elite: Elevate Your Lifestyle

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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Mastering Affiliate Marketing: A Comprehensive Guide to Success

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What Lady Gaga Can Teach Us About Marketing Rec Programs

1. What LADY GAGA Can Teach Us About Marketing Rec Programs

2.

3. GETS IT She Right

5. TKS JACKIE HUBA

6. 1% Do something of importance

7.

8.

9. a place for all little monsters: to gather, to create, to share, and to inspire

10. MISSION: CHANGE THE WORLD

11. http://ladygaga.wikia.com/wiki/Haus_of_Gaga

12. ACCESS TO HER = VALUE

13. MY QUESTION TO YOU:

14. NEW Acquiring participants

15. NEW Acquiring OLD Retaining onesparticipants

16. OLD Retaining ones

17. Customer LIFETIME VALUE?

20. $16,000 $80,000

21. x REFERRALS (x REFERRALS)

22. What Percentage of $80,000

23. What % from WOM ?

24. NEW Acquiring 1%ers Rewarding participants

25. NEW Acquiring partici -pants 1%ers Rewarding

26. Who is your 1% CUSTOMER ?

27. Your 1%’ers

28. Passionate RECOMMENDERS

29. Passionate RECOMMENDERS Believe in your progs

30. Passionate RECOMMENDERS Believe in your progs Gift progs to others

31. Passionate RECOMMENDERS Believe in your progs Gift progs to others Speak up

32. Passionate RECOMMENDERS Believe in your progs Gift progs to others Speak up Forgive you

33. Passionate RECOMMENDERS Believe in your progs Gift progs to others Speak up Forgive you Do NOT want to be bought

34. Passionate RECOMMENDERS Believe in your progs Gift progs to others Speak up Forgive you Feel part of it Do NOT want to be bought

35. Meaningful experiences and interactions are what we all long for and seek out. @JackieHuba

36.

37. The Magic of LADY GAGA

38. A product or a service doesn't create an emotional connection…

40. WHAT IS THE THING THEY VALUE MOST?

41. THAT GIVE THEM

42. More TIME With  Family

43. More TIME With  Family Less Stress

44. More TIME With  Family Less Stress Enrich Their Child’s Life

45. More TIME With  Family Less Stress Enrich Their Child’s Life Be A Good Parent

46. More TIME With  Family Less Stress Enrich Their Child’s Life Be A Good Parent Social Status

47. Passionate RECOMMENDERS Believe in your program Gift your programs to others Speak up Forgive you Feel part of it Do NOT want to be bought

48. INTERVIEW THEM

49.

50. Treat them as if you are

51. they are your Black Card customers

52. HOW DO WE GIVE THEM…

53. 1 More Time WITH FAMILY

54. WHAT DO YOU THINK?

55. 2 Less STRESS

56. WHAT DO YOU THINK?

57. 3 Enrich Their CHILD

58. WHAT DO YOU THINK?

59. 4 Be A GOOD PARENT

60. WHAT DO YOU THINK?

62. 30 min Free Online Eval

63. zoic.ca/freecamp30

64. 5 Social STATUS

65.

66. camphacker.tv/otc-app

67. thank you travis@gocamp.pro @camphacker