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BLOGGING AS A BUSINESS OPTION ATTY. ZIGFRED DIAZ www.zdiaz.com www.stockmarket-investing.com
Lecture Overview - What is a blog (Introduction) ?  – How do bloggers make money ? - How existing traditional business owners can help boost their business through blogging ? - How do I setup a blog ? (Basics)
 
Introduction to blogs, blogging and bloggers
What is a blog ?
“ A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.    – from  www.wikipedia.com
So what is the difference then between a “blog” and a regular “website” ?
To answer the question, let us first look at the concept of Web 2.0 VS.
“  . . . Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data . . . .
 
“  . . . These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it   Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. “    - From www.wikipedia.com
 
Some interesting stats and facts about blogs, blogging & bloggers ,[object Object],[object Object]
[object Object],[object Object],[object Object]
$$$ SHOW ME  THE MONEY ! $$$  (How bloggers make money)
“ PRO-BLOGGING” IS ALL ABOUT BEING IN BUSINESS
GREAT PROFITS GOOD MARKETING GOOD PRODUCTS TRADITIONAL BUSINESS BLOGGING AS A BUSINESS GOOD CONTENT TRAFFIC & ADS GREAT PROFITS
THE IMPORTANCE OF GOOD CONTENT - Content is King !  ,[object Object],- Good content means that your content is either the following: helpful, informative, entertaining, thought provoking or inspiring.  - Further good content means, proper spelling, proper grammar,  proper layout and contains good and visually stimulating material
TRAFFIC & ADS  - Ads are the “monetary” lifeblood of blogs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay per click
Keyword ads
Direct Placement ads
Reviews
Commission based
HOW BLOGGERS GET TRAFFIC - Aside from the quality content, bloggers get traffic by doing SEO (Search Engine Optimization)  - SEO helps push your blog for a particular keyword or topic in the SERP (Search Engine Results page)  - There are different ways to do SEO. Although the algorithm used by search engines changes from time to time, SEO practitioners have ways to somehow unravel the mystery.
A demonstration on how SEO works to help bloggers direct traffic to their blogs and how bloggers earn money with the help of SEO
 
 
 
 
I am a traditional business owner, how does blogging help me ?
It can be said that success in business is all about marketing
[object Object],[object Object]
Having a blog can aid a lot in marketing your business & Product because of the following reasons:
1.) Blogs are effective, less costly and easy to implement than other marketing efforts ,[object Object],- The global reach of blogs make it a very effective marketing tool making you reach a wide number of audiences.  ,[object Object]
2.) Blogs offer you a completely new way to communicate with your clients, prospects and fellow business owners. - Everybody loves blogs ! Search engine love blogs because of its design and people love blogs because of its personal reach
3.) Blogs can position you to be the  number one source of information in the internet.   ,[object Object],[object Object]
Starting a blog  (Just the basics) !
1.) Get a free blog either at  www.blogger.com  or www.wordpress.com
2.) Blogging is merely part of Web 2.0 which anchors its idea on “Social networking” so start networking socially online
3.) Read, Read, Read !
Download our free blogging ebook at www.zdiaz.com
Catch up or Catch you later . Don’t be left behind . . .

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Blogging As A Business Option

  • 1. BLOGGING AS A BUSINESS OPTION ATTY. ZIGFRED DIAZ www.zdiaz.com www.stockmarket-investing.com
  • 2. Lecture Overview - What is a blog (Introduction) ? – How do bloggers make money ? - How existing traditional business owners can help boost their business through blogging ? - How do I setup a blog ? (Basics)
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  • 4. Introduction to blogs, blogging and bloggers
  • 5. What is a blog ?
  • 6. “ A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. – from www.wikipedia.com
  • 7. So what is the difference then between a “blog” and a regular “website” ?
  • 8. To answer the question, let us first look at the concept of Web 2.0 VS.
  • 9. “ . . . Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data . . . .
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  • 11. “ . . . These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. “ - From www.wikipedia.com
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  • 15. $$$ SHOW ME THE MONEY ! $$$ (How bloggers make money)
  • 16. “ PRO-BLOGGING” IS ALL ABOUT BEING IN BUSINESS
  • 17. GREAT PROFITS GOOD MARKETING GOOD PRODUCTS TRADITIONAL BUSINESS BLOGGING AS A BUSINESS GOOD CONTENT TRAFFIC & ADS GREAT PROFITS
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  • 25. HOW BLOGGERS GET TRAFFIC - Aside from the quality content, bloggers get traffic by doing SEO (Search Engine Optimization) - SEO helps push your blog for a particular keyword or topic in the SERP (Search Engine Results page) - There are different ways to do SEO. Although the algorithm used by search engines changes from time to time, SEO practitioners have ways to somehow unravel the mystery.
  • 26. A demonstration on how SEO works to help bloggers direct traffic to their blogs and how bloggers earn money with the help of SEO
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  • 31. I am a traditional business owner, how does blogging help me ?
  • 32. It can be said that success in business is all about marketing
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  • 34. Having a blog can aid a lot in marketing your business & Product because of the following reasons:
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  • 36. 2.) Blogs offer you a completely new way to communicate with your clients, prospects and fellow business owners. - Everybody loves blogs ! Search engine love blogs because of its design and people love blogs because of its personal reach
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  • 38. Starting a blog (Just the basics) !
  • 39. 1.) Get a free blog either at www.blogger.com or www.wordpress.com
  • 40. 2.) Blogging is merely part of Web 2.0 which anchors its idea on “Social networking” so start networking socially online
  • 41. 3.) Read, Read, Read !
  • 42. Download our free blogging ebook at www.zdiaz.com
  • 43. Catch up or Catch you later . Don’t be left behind . . .