2. This film poster’s targets a large
London audience. It is hard to pin
the target audience as it is an
unconventional horror. From the
film poster alone, it is aimed to
target Londoners, people aged
between 18-35. The reason that
there is a large age scale is
because horror targets new fans
and old fans that are familiar with
early horror and B-movies. The
London train carriage in the film
poster is heavily photo-
manipulated in to create a ominous
sense of looming danger while
also making the underground a
dingy and dank place.
3. The poster
sticks to the
rule of thirds.
Although the
image is
centered the
lines and
content sticks to
the rule of thirds
and enhances
the eye flow
The eye flow is
in a C shape
which is guided
by the harsh
horizontal and
vertical lines.
The curved
topped roof
guides the eye
across from
the press
quote down to
the image and
around to the
film title.
The text
correlates to the
train tracks in
the image. This
adds a sense of
proportion and
emphasizes the
distance and
isolation that is a
motif in the film.
4. The hand grabbing the window with a trail of blood gives the
target audience a sense of the narrative and content of the film.
The white background, although clinical, is paradoxical against
the gritty and dim surrounding. This gives a greater sense of
isolation when juxtaposed against the tracks.
The red light of the train connotes signals of caution. Moreover,
the red light comes on when the train is halting – the motif of
danger is connoted through the colour red being the only
predominant colour.
