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1. How An Effective Pay Per Click
Campaign Can Increase Traffic To Your
Web Site
Pay Per Click or PPC is an Internet based advertising model used on search
engines where the advertiser gets charged only if the consumer clicks on their
ads. PPC is one of the fastest growing and popular forms of Internet marketing
among big companies as well as small companies with small budgets. If done
correctly, people can reach you easily by simply typing one of your keywords in
the search engines, and then your ad may appear next to the natural search
results. This is how it works: when the consumer enters a keyword into the
search engine that matches the client’s keyword list, the client’s (advertiser’s) ad
is displayed instantly. PPC ads are typically displayed adjacent to or above the
natural search engine results. The largest PPC providers are Google AdWords,
Yahoo Search Ads and Microsoft Ad Center. The growth of PPC marketplace is
expected to reach $15 Billion 2010. To take full advantage of PPC marketing for
your business, you must choose effective and relevant keywords that are related
to your business. The minimum Cost Per Click (CPC) advertising varies based
upon competition for the keywords and search engine’s standards. An effective
Pay Per Click campaign is one of the fastest ways to bring ready-to-buy
costumers to your website. You can see dramatic results in as little as one week
for a fraction of what it costs to place ads in traditional media like radio or
television. A successful campaign requires:
• A constant keyword selection that represents the products or services you
provide: ensure that you are properly targeting a solid mix of relevant
search terms.
• Write targeted ads matching those keywords: test the keywords, their
positions and their prices.
• Upload the ads, keyword lists and bid prices to all major search engines.
• Regular maintenance and management of your PPC advertising campaign
is an important element since searchers click on your ads and are directed
to the most relevant page on your website. Make sure you captivate them
with your great offers that have a value for the reader and turn them into
paying customers.
• Understanding your audience’s language for maximum effectiveness: you
have to understand how your audience uses language to search for your
products and services online.
• Measuring conversion results using automated tools like Google Analytics.
PPC management can be time consuming, especially if you are like most
businesses and want to focus on other important aspects of your business, like
increasing profits! Unless you are a big company that can afford to hire a full time

2. PPC management team, it pays to hire an online service that will help manage
your PPC campaign for a small fee.
Pay Per Click ads can get pricey and the costs are rising every year. You
want to make sure you are getting the maximum return on your investment. An
effective PPC management service will optimize your Pay Per Click campaign for
maximum ROI.