Everything Changes

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English translation of Janne Saarikko's presentation on Markkinointiviestinnän Viikko in Helsinki September 29th, 2011.

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Everything Changes

  1. 1. Everything Changes What’s the influce on marketing and communications? Janne Saarikko, Zeeland *again.Wednesday, September 28, 2011
  2. 2. Social media will transform everything.Wednesday, September 28, 2011
  3. 3. Does my provocation work? Itʼs ok not to continue any further.Wednesday, September 28, 2011
  4. 4. Some Social media hype is all over the place. Where does the expertise come from?Wednesday, September 28, 2011
  5. 5. PR agencies Management consultants Media companies Digital agencies Some Software vendors Social Media consultants Business coaches Advertising agencies What? Everyone is trying to claim their share from social media.Wednesday, September 28, 2011
  6. 6. PR agencies Management consultants Media companies Digital agencies ? Some Software vendors Social Media consultants Business coaches Advertising agencies They are all trying to survive in the new transforming environment.Wednesday, September 28, 2011
  7. 7. What is it all about? 1 2 3 4Wednesday, September 28, 2011
  8. 8. 1 2 3 4Wednesday, September 28, 2011
  9. 9. 1 CTO CMO VP, CEO CFO COO VP, Com R&D 2 muni catio ns 3 4 People are spending too much time fighting against the other silos.Wednesday, September 28, 2011
  10. 10. 1 2 3 CMO CF VP, HR Sales &D O ,R VP 4 Everyone should be an expert and a generalist at the same time.Wednesday, September 28, 2011
  11. 11. 1 2 3 4 2011 2012 2013 Old school planning with 2-3 year perspective is waste of time.Wednesday, September 28, 2011
  12. 12. 1 2 3 4 2011 2012 2013 Planning should focus in agility and rapid changes, reaching for the star.Wednesday, September 28, 2011
  13. 13. 1 2 Company 3 Customer 4 Time of corporate gatekeepers is over already.Wednesday, September 28, 2011
  14. 14. 1 Community X 2 Customer CompanySubcontractor 3 Competitor Community Y Partner Customer 4 Corporate walls are being breached, itʼs all about business ecosystems.Wednesday, September 28, 2011
  15. 15. 1 2 3 4 Your country target market does not exist anymore!Wednesday, September 28, 2011
  16. 16. 1 Global? Hyperlocal? 2 3 4 Your competition is either GLOBAL or HYPERLOCAL.Wednesday, September 28, 2011
  17. 17. So, what about marketing and comms?Wednesday, September 28, 2011
  18. 18. I like this! Find the rationale! Increased sales, go marketing! Measure for real! Work My decision. together! ʻCause I know! Old school marketing vs. new school marketing.Wednesday, September 28, 2011
  19. 19. 2001 2009 Customer Customer Advertising agency AD PR DM DIGIWednesday, September 28, 2011
  20. 20. 2011 Customer Marketing agency AD PR DM DIGIWednesday, September 28, 2011
  21. 21. 2013 Customer Solution agency? AD PR DM DIGI ? ? Marketing Sales Business development Services offeringWednesday, September 28, 2011
  22. 22. 2015 Customer Solution agency? AD PR DM DIGI ? ? Marketing Sales Business development Services offeringWednesday, September 28, 2011
  23. 23. What should I do?Wednesday, September 28, 2011
  24. 24. Try to break the silos. Become multifaceted. Cross the organisational borders, you can.Wednesday, September 28, 2011
  25. 25. Polish and communicate the vision. Do not plan too far ahead. Plan often. Measure your vision.Wednesday, September 28, 2011
  26. 26. Stop opening the gates. Break the walls and let the business in!Wednesday, September 28, 2011
  27. 27. Compete against the worldʼs best. Aim for the “best in our city” position.Wednesday, September 28, 2011
  28. 28. My decision. Find the ʻCoz I know! rationale! Measure from a right distance. Work in teams. Create value by sharing.Wednesday, September 28, 2011
  29. 29. Cooperate with those who endeavor the whole. Be brave with the brave ones!Wednesday, September 28, 2011
  30. 30. Janne Saarikko @saarikko Facebook.com/ZeelandGroup Twitter.com/ZeelandGroup (Big <3 for @miikkaleinonen for the illustrations)Wednesday, September 28, 2011

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