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Daisy-chaining Robots - A Social Media Masterclass
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Daisy-chaining Robots - A Social Media Masterclass

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This masterclass is about developing an online communication strategy for creative & cultural industries and businesses wanting a creative edge. Of course you'll already need to have a presence of …

This masterclass is about developing an online communication strategy for creative & cultural industries and businesses wanting a creative edge. Of course you'll already need to have a presence of sorts, it is advanced after-all.

We will aim to develop an online communication strategy using case studies & practical activities the session will cover:

the importance of personality online
harnessing new style marketing
using dashboards to automate
image is content royalty
control your copyright
mailing list use & security
team & guest blogging

This session has been generously supported and subsidised by the City of Ballarat and by Yum Studio. This session took place at the Art Gallery of Ballarat on Monday 17th June, 10 am-4 pm.

Published in: Education, Technology, Business
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  • I’m Yum, I’m a filmmaker, I’m a sister, I’m a feisty fucker and I love technology and the way it brings people together… for me being online is actually being with people. I wont be telling you anything that you cant find online. I’m def not telling you I’m an expert and to do what I do. This session is about sharing stuff, I am foremost a seeker. There are bigger experts in the room today e.g. Louise & instagram, those on blogger etc… So there will be time to talk to each-other today. Because we are all the expert on ourselves…
  • See your print-out, make sure you fill in the extra details of people overleaf.
  • You have to be a liker to get likes, you have to share to be shared, you have to connect to get connected – you can do this online. Images are content royalty, I got more hits and shares on this image than if I had just written I’d met him. However I am a photographer so it made sense for me. I also have a large family a large competitive family, so this pic was as much about that…
  • Be that person online that you are face to face. Talk to each-other, share your knowledge, your skill, your mistakes. Be positive (like) and also be constructive, its ok to say I reckon you may have done better if… Connect by listening and by asking questions….
  • Locals who know their stuff…
  • Locals who know their stuff…
  • Locals who know their stuff…
  • A big global who doesn’t, check the huge numbers, lack of interaction, use of the royal ‘our’, lack of awareness of people.
  • Tegan ran a GoGo dancing class… she stopped… she announced it, and everything went dark… life got in the way, she was honest
  • Know yourself (aims, goals, biz plan); Know your tribe (the people who can advise you, show you, listen to you); Know your audience (where are they, measure, talk to them)… all this will add your numbers, but more important is influence… active, sharing, liking, talking, showing, buying, commissioning, hooking you up… you need influencers (super fans) to be able to take advantage of the ripples they make.
  • Its not about numbers…
  • Draw your shape, what main platforms do you use, what is your personality there, how often do you update?
  • Of those platforms which do you have connected? Is it automatic? Blue = website plugin
  • Hootsuite, IFTTT, buffer,
  • What goal do you want – connecting NOW… Hootsuite, IFTTT, buffer, feedly, pocket, mailchimp, klout
  • Fabulous CC
  • The licenses plus CC-0
  • Code and educate
  • Load it once, fix it once, protect it onceShare it to protect it.Withhold the original – flickr and vimeo
  • Mailchimp a robot for wordpress and email campaigns
  • Transcript

    • 1. Daisy-ChainingRobots
    • 2. Mine host
    • 3. SCHEDULE FOR TODAY:10.00am – Be Yourself• the importance of personality online• harnessing new style marketing• draw your online shape11.30 Morning break (15 mins)11.45am – Robot Lovin’• using dashboards to automate• image is content royalty• list daisy’s to chain1.00 Lunch Break (45 mins)1.45pm – Take Control• control your copyright• mailing list use & security• Ideas book2.30 Arvo Break (15 mins)SCHEDULE FOR TODAY:2.45pm – Take it in hand• team & guest blogging• communication strategy• qanda & report4.00 CloseCONCEPTS FOR TODAY:It’s ok to be online during session – it’s demandedIt’s great to ask questions – find relevanceIt’s about people – first, last & middleYou will do some work - Just give it a go…HOUSE-KEEPING:Thanks: City of Ballarat Arts & Culture Unit & YumStudio for subsidyHook-up: #ballarat #robots #socialmedia #arts#culture #yumstudioTake: Please take pics and video with permission.
    • 4. Your challengeShareLikeConnectonline
    • 5. Your challengeShareLikeConnectFace to face
    • 6. Be YourselfStephen Fry
    • 7. Be Yourself
    • 8. Be Yourself
    • 9. Be Yourself
    • 10. Be Yourself
    • 11. Be Yourselfyoutribeaudience
    • 12. Be Yourself
    • 13. Be Yourself?
    • 14. Be Yourself?Website widgetPlatform app
    • 15. Robot lovin’
    • 16. Robot lovin’?
    • 17. Take control
    • 18. Take control
    • 19. Take control
    • 20. Take control
    • 21. Take control• Mailing list• Security – Alter ego• Email notifications• Auto RSS posts• Auto-responders
    • 22. Take control? • List one idea that you want to work on• Talk to someone in your field• After discussing it, write one question
    • 23. Take control? Communications Strategy:• Platforms you need• Number of updates• When will you update• Content of updates• How will you connect your website• What robots do you needDon’t wait for perfection – just get in there

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