1. 2011 Initiative CEO Summit
Santa Monica, California
February 15th – February 18th
AGENDA – PLEASE NOTE THAT TIMES ARE SUBJECT TO CHANGE
February 15th: Arrivals
4:30 PM – 6:30 PM Registration Desk Open
6:00 PM – 8:00 PM Arrivals and Welcome Reception
February 16th: Day One, Connect/Create
7:00 AM Buffet Breakfast
7:00 AM – 8:30 AM Registration Desk Open For Late Arrivals
8:30 AM Welcome: Initiative a Worldwide Perspective
9:15 AM IPG and Mediabrands
9:45 AM The Initiative Worldwide Strategy and Positioning
11:00 AM The World’s Most Effective Network of People
11:30 AM Panel Discussion – CEO’s Competitive Perspective
12:15 PM Lunch
1:45 PM Networks & What Clients Are Looking For (Guest
Speakers)
3:15 PM Break
3:45 PM Brainstorming Session on Collaboration
5:15 PM The Power of Initiative Around the World
6:00 PM Create: The 2011 Worldwide Initiative Awards
Celebration & Dinner
9:30 PM Ceremony Ends. Free Time.

2. February 17th: Day Two, Compete/Catalyst
7:00 AM – 8:15 AM Buffet Breakfast
8:30 AM Welcome to Day Two
8:45 AM Winning Worldwide - Bernhard Glock
10:30 AM Catalysts for Innovation - Annette Moser-Wellman
12:45 PM Lunch
1:30 PM Mediabrands Ventures Worldwide Overview
2:00 PM Catalyst Groups for Action Planning
3:30 PM Building Network Collaboration Session
4:30 PM Town Hall Q&A
5:00 PM Meeting Adjourns
Evening: Free Time/Optional Dinner – Time TBD
February 18th: Day Three, Change (optional)
9:00 AM Tour of The Emerging Media Lab
11:00 AM Putting The Lab To Work
12:00 PM Buffet Lunch for All Participants