Tourism – One of the largest and dynamically developing sectors of external economic activities
Second largest industry in the world after oil
Tourism has many shapes and forms, from local- domestic to international tourism…from health, sports, leisure, adventure to business tourism. It has all the essentials to make a significant change in the society and this can be very beneficial not just for the area but to the world it resides in!
Tourism is often seen as an industry which benefits elites. When people look at the industry they see hoteliers and tour operators…they see wealth! How do we raise awareness in government, and amongst national decision makers in other sectors, about the contribution which tourism makes to local livelihoods and engage them in joint initiatives to increase the local economic development and poverty reduction impacts?
Economic benefits of Tourism – think about it!
Social benefits of Tourism – think about this too!
Environmental benefits of Tourism – let us help you think about these too!!
To explore & exploit the variegated tourism potential and promote tourism friendly environment to market Azad Jammu & Kashmir as a Popular Tourist Destination and to take up development of tourism on the basis of well coordinated plan to use it as an agent for promotion of better image of the State, cultural development through interaction with outside visitors, economic uplift by providing various avenues of employment for the population, source of earning and inflow of wealth by encouraging private sector to invest in tourism sector in Azad Jammu & Kashmir.
To educate and motivate the people, sensitize policy makers and functionaries and promote activities and programmes of the Govt. and as well as the people, to achieve TFL’s vision in the foreseeable future.
Motivating, educating and communicating with the people of urban and rural areas to have tourism in their areas and surroundings.
Helping in the conservation of historical places.
Constructing and maintaining tourist spots.
Training to NGOs in technology and how to run the organization and to motivate the people.
Training personnel of national, international agencies, donor agencies and financial institutions in the technologies and ways to implement the programmes so that Millennium Development Goals regarding sustainable tourism would be achieved by the year 2015 and 2025 respectively.
Help and supporting preparation of pamphlets, charts, calendar, publication of books about Tourism, Health, Sports and Culture.
Training Government and Non-government officials by conducting awareness programme and short training courses.
Providing vocational training to underprivileged sections of the society
Equipping them with necessary skills to attain livelihood and thereby enabling to stand on their own feet.
The Skilled Youth Initiative will engage tourism and hospitality stakeholders to provide a three to six month education programme for collage/university students from disadvantaged backgrounds. The programme will empower young people with employment skills so that they can have opportunities and choices in their lives. SYI programme will be conducted by tourism and hospitality management teams and will combine both theory and practical instruction. The programme will include instruction in travel and tourism, tour operating, travel agency operations, hotel management, interpersonal skills, and entrepreneurship. It will also expose participants to a successful business environment and a wide variety of workplace situations.
Each programme will be tailored to suit the society and the needs of its youth. The aim is to give participants a chance to improve their long-term social and economic opportunities through professional education and experience. Through SYI, young people can enhance their potential, gain self-esteem and develop the ability to make informed decisions.
The project will give skills for employability to the deprived youth in tourism sector resulting in poverty alimentation and will raise awareness about the positive social and economical impact of tourism. This in inline with CP outputs as well as the millennium development goal 6 and 8
Talented applicants will be selected through 18 training workshops and 12 orientation sessions from a group of collage/university students identified with the help of programme partners such as local NGO’s, Education Boards and UN agency. The managers will carry out the programme in a nurturing atmosphere and act as mentors to the participants. Guest lecturers from a variety of private sector businesses will be asked to participate in the programme by the in-country coordinator and they bring additional expertise and exposure to a breadth of skills and knowledge. After six months, through partnerships with NGO’s and Education authorities, the programme will be able to target 800 youth.
New horizon will be chosen depending on the need of youths in a specific area and the availability of resources to implement the programme. The programme in each area will be managed by the local Youth Career Council consisting of hotel General Managers, Non-Government Organizations, a member of the Education Board and other representation where appropriate.