This document provides a summary and table of contents for the market report "Global Mobile Payment Methods: First Half 2015". The report analyzes mobile payment trends and key metrics for various countries and regions globally. It finds that mobile payments are growing rapidly around the world, with Asia-Pacific currently ahead of other regions in adoption rates. However, security concerns still inhibit some consumers. Major players in the mobile payment industry like Apple, Samsung, and Google made moves in the first half of 2015 to expand their mobile wallet solutions. The report provides over 100 charts analyzing mobile payment usage, providers, and consumer behaviors in countries worldwide.

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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
PUBLICATION DATE: AUGUST 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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Number of Charts:
Global Mobile Payment Methods: First Half 2015
Market Report
Online Payment
Global, Asia-Pacific, Europe, Western Europe, Eastern Europe, Latin
America, Middle East & Africa
China, Japan, South Korea, Australia, India, Indonesia, Thailand,
Vietnam, USA, Canada, UK, Germany, France, Spain, Italy
Netherlands, Russia, Poland, Hungary, Brazil, Mexico, Argentina,
South Africa, Nigeria, Morocco, Kenya
English
PDF & PowerPoint
107
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QUESTIONS
ANSWERED
IN THIS REPORT
How is the mobile payment environment evolving around the world?
What payment methods are used by shoppers in selected countries when buying using mobile
devices?
How does mobile payment user penetration differ between various regions and countries?
Which important moves did some of the major market players make in mobile payments since the
start of 2015?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

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RIVALRY IN FAST GROWING MOBILE PAYMENTS REMAINS INTENSE
Around the world, mobile payments are on the rise. Despite more than half of
consumers having concerns about data security when using mobile payments, the share of
mobile payment users reached two-digit figures across the major markets, such as the UK, the
USA, Japan, China and others. Asia-Pacific was ahead of Europe, the USA and Latin America in
2014 in mobile payment user penetration. In China, the number of mobile payment users
almost quadrupled in the past two years. Third-party mobile payments in this country, led by
Ailpay, increased nearly five-fold.
The mobile payment trend is noticeable in Europe also. Eastern European countries
Turkey and Poland ranked above the others in the region in mobile payment user penetration
in early 2015, while of the EU5 countries, Italy was on top. In the USA, the share of adults who
used mobile payments increased to over 20% in 2014. Furthermore, some countries in the
Middle East and Africa continue to demonstrate the power of mobile payments in markets
with low banking penetration. In Kenya, the number of transactions with mobile money neared
one billion, and in Nigeria both the number and value of mobile payments grew at high triple-
digit rates.
Rivalry among mobile payment providers remains intense. Since the beginning of 2015,
Apple Pay expanded from the USA to the UK, Samsung launched a trial of Samsung Pay in
South Korea, and Google unveiled its new mobile wallet solution, Android Pay. As mobile
payments continue to boom, more market offerings are expected to join the race.
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

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MANAGEMENT SUMMARY
GLOBAL
 Online and Mobile Payment Trends and News about Players, H1 2015
 Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
 Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
 Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
 Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan,
Australia, Spain, China, in % of Mobile Phone Users, 2014
 Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan,
Australia, Spain, China, in % of Mobile Phone Users, 2014
 Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA,
Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
ASIA-PACIFIC
3.1 ASIA-PACIFIC (REGIONAL)
 Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
3.2 CHINA
 Online and Mobile Payment Trends and News about Players, H1 2015
 Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment,
in billions, in CNY trillion, and in % Year-on-Year Change, 2014
 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
 Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012,
December 2013 & December 2014
 Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014
3.3 JAPAN
 Online and Mobile Payment Trends and News about Players, H1 2015
 Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
 Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4 SOUTH KOREA
 Online and Mobile Payment Trends and News about Players, H1 2015
 Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014
 Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
 Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
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ASIA-PACIFIC (cont.)
3.4 SOUTH KOREA
 Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment
Services, March 2015
3.5 AUSTRALIA
 Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
 Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011,
2014
3.6 INDIA
 Online and Mobile Payment Trends and News about Players, H1 2015
 Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-
2014 & FY 2014-2015
3.7 INDONESIA
 Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
 Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
 Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider,
November 2014
3.8 THAILAND
 Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 –
2014
3.9 VIETNAM
 Payment Methods Used in Online Shopping, incl. “Mobile/Games Cards”, in % of Online Shoppers, 2013 &
2014
NORTH AMERICA
4.1 USA
 Online and Mobile Payment Trends and News about Players, H1 2015
 Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
 Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014
 Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
 Mobile Payment Services Used, in % of Respondents, 2014
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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
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NORTH AMERICA (cont.)
4.1 USA
 Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May
Use a Wallet App, November 2014
 Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment
App Users, June 2014, September 2014, December 2014 & March 2015
4.2 CANADA
 Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April
2015
 Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013
EUROPE
5.1 EUROPE (REGIONAL)
 Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
5.2 WESTERN EUROPE
5.2.1 UK
 Online and Mobile Payment Trends and News about Players, H1 2015
 Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online
Shoppers, April 2015
 Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by
Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality
December 2014
 Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age
Groups, February 2015
 Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone,
Q1 2015
5.2.2 GERMANY
 Online and Mobile Payment Trends and News about Players, H1 2015
 Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
 Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
 Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender,
in %, November 2014
GLOBAL MOBILE PAYMENT METHODS: FIRTS HALF 2015
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EUROPE (cont.)
5.2 WESTERN EUROPE (cont.)
5.2.3 FRANCE
 Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015
 Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015
 Number of Contactless Payment Transactions, in millions, April 2014 & April 2015
5.2.4 SPAIN
 Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
5.2.5 ITALY
 Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 &
2014
 Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
5.2.6 NETHERLANDS
 Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014
5.3 EASTERN EUROPE
5.3.1 RUSSIA
 Online and Mobile Payment Trends and News about Players, H1 2015
 Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014
 Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location
Type, 2014
 Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March
2015
 Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
 Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
 Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of
Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %,
2014
5.3.2 POLAND
 Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone,
October 2014
5.3.3 HUNGARY
 Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million
Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H2 2014
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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
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LATIN AMERICA
6.1 LATIN AMERICA (REGIONAL)
 Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and
Conversations about Safety and Security, in %, 2013 & 2014
6.2 BRAZIL
 Online and Mobile Payment Trends and News about Players, H1 2015
 Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
6.3 MEXICO
 Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used,
in % of Online Shoppers, Q1 2015
 Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used,
in % of Online Shoppers, Q1 2015
6.4 ARGENTINA
 Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
MIDDLE EAST & AFRICA
7.1 SOUTH AFRICA
 Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
 Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
7.2 NIGERIA
 Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN
million, H2 2012 - H2 2014
7.3 MOROCCO
 Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of
Purchase or Payment Made via Mobile Phone, in %, November 2014
 Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who
Made a Purchase or Payment via Mobile Phone, November 2014
7.6 KENYA
 Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
 Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion,
Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
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GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 Our reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 REPORT
 This report covers the global mobile payment market. It
takes into account a wide definition of mobile payment, including
payment methods used in M-Commerce (remote) and in-store
(proximity) payments.
 All major countries are covered, though data availability
varied across the markets.
 Countries are grouped by regions, with regions
presented in the descending order of B2C E-Commerce sales.
Within each region, the countries are also ranked by B2C E-
Commerce sales. Besides country and regional data, information
about global development is also included.
 Depending on data availability, the following types of
market information are included: mobile payment user
penetration, the payment methods used by mobile shoppers,
number and volume of mobile payment transactions, information
about mobile payment users. Not all the mentioned types of
information are available for each of the covered countries. For
the leading country or countries in each region or sub-region, also
online and mobile payment trends and news about major players,
such as payment providers, banks and retailers are presented.
 The report includes data mostly published within the first
six months of the year of publication. The exact date of publication
of the source is stated on each chart. The time period which the
data refers to differs by source.
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

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UPCOMING RELATED REPORTS
Global Online Payment Methods: Fist Half 2015 August 2015 € 1,950
Europe Online Payment Methods: First Half 2015 August 2015 € 750
Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750
Global Alternative Online Payment Methods: Fist Half 2015 August 2015 € 950
Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 € 2,950
Global Online Payment Methods: Full Year 2014 March 2015 € 3,950
Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 € 950
Europe Online Payment Methods: Full Year 2014 March 2015 € 1,950
North America Online Payment Methods: Full Year 2014 March 2015 € 950
Latin America Online Payment Methods: Full Year 2014 March 2015 € 950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Global B2C E-Commerce & Online Payment Market 2014 October 2014 € 5,950**
Global B2C E-Commerce Market 2014 October 2014 € 4,950**
Global M-Commerce 2015: Smartphones & Tablets March 2015 € 1,950
REPORT PUBLICATION
DATE
PRICE*
Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Global Mobile Payment Methods: Second Half 2015 January 2016 To be announced
GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
**Reflects Discounted Price

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