Google Algorithm Changes For May

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Google Algorithm Changes For
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SEO (86) Posted on June 23, 2012 12:40 pm by admin Comment
SEO NEWS (27) We’ve all been waiting for it, and now it’s here: Google’s monthly list of algorithm
Web News (5) changes for May. This time, it’s 39 changes (less than last month).
Of particular note, Google says it made a couple of adjustments to Penguin:
Re ce nt Posts
Google and Bing Search M Improvements to Penguin. [launch codename "twref2", project codename "Page Quality"]
arket Share Better Than Ev This month we rolled out a couple minor tweak s to improve signals and refresh the data
er In The U.S. used by the penguin algorithm.
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Also noteworthy:
Google Is Considering Disc
ounting Infographic Links Better application of inorganic backlinks signals. [launch codename "improv-fix", project
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2. Matt Cutts: Nofollow Links codename "Page Quality"] We have algorithms in place designed to detect a variety of link
Are Small schemes, a common spam technique. This change ensures we’re using those signals
PageRank appropriately in the rest of our rank ing.
Of course, Google also made more adjustments to freshness.
Re ce nt Comme nts
SEnuke Software In Creatin We’ll be digging into these much more, but for now, here’s the list in its entirety:
g Some Web Content on Li
Deeper detection of hacked pages. [launch codename "GPGB", project
nk Building Popularity
codename "Page Quality"] For some time now Google has been detecting
S.E.O. | SEO Services Su defaced content on hacked pages and presenting a notice on search results
mmer offer | SEO Basics - reading, “This site may be compromised.” In the past, this algorithm has
Search Engine Optimizatio focused exclusively on homepages, but now we’ve noticed hacking incidents
n Tips & Tricks for Beginner are growing more common on deeper pages on particular sites, so we’re
expanding to these deeper pages.
s on SEO Services Summe
r offer Autocomplete predictions used as refinements. [launch codename "Alask a",
S.E.O. | Matt Cutts Addres project codename “Refinements”] When a user types a search she’ll see a number
ses Duplicate Content on G of predictions beneath the search box. After she hits “Enter”, the results page may
also include related searches or “refinements”. With this change, we’re beginning
oogle Penguin Update
to include some especially useful predictions as “Related searches” on the results
S.E.O. | Tips to Building Eff page.
ective LinkWheels | Blog S
EO on Tips to Building Effe More predictions for Japanese users. [project codename "Autocomplete"] Our
usability testing suggests that Japanese users prefer more autocomplete
ctive LinkWheels
predictions than users in other locales. Because of this, we’ve expanded the
number or predictions shown in Japan to as many as eight (when Instant is on).
M e ta
Register Improvements to autocomplete on Mobile. [launch codename "Look ahead",
project codename "Mobile"] We made an improvement to mak e predictions work
Log in faster on mobile network s through more aggressive caching.
Entries RSS
Fewer arbitrary predictions. [launch codename "Axis5", project codename
Comments RSS "Autocomplete"] This launch mak es it less lik ely you’ll see low-quality predictions
in autocomplete.
WordPress.org
Improved IME in autocomplete. [launch codename "ime9", project codename
"Translation and Internationalization"] This change improves handling of input
T ags method editors (IMEs) in autocomplete, including support for caps lock and better
handling of inputs based on user language.
article directories backlink ba
ck links digg directory submi New segmenters for Asian languages. [launch codename
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3. "BeautifulMind"] Speech segmentation is about finding the boundaries between
i
ssions ethical seo google
words or parts of words. We updated the segmenters for three asian languages:
nternet marketing Chinese, Japanese, and Korean, to better understand the meaning of text in these
languages. We’ll continue to update and improve our algorithm for segmentation.
link buildin Scoring and infrastructure improvements for Google Books pages in
Universal Search.[launch codename “Utgo”, project codename “Indexing”] This
g link building campaig launch transitions the billions of pages of scanned book s to a unified serving and
scoring infrastructure with web search. This is an efficiency, comprehensiveness
n link building expert link b
and quality change that provides significant savings in CPU usage while improving
uilding service link b the quality of search results.
uilding services lin Unified Soccer feature. [project codename "Answers"] This change unifies the
k building strategy link buildin soccer search feature experience across leagues in Spain, England, Germany and
g tips link creation link pop Italy, providing scores and scheduling information right on the search result page.
ularity Links link submissi Improvements to NBA search feature. [project codename "Answers"] This
launch mak es it so we’ll more often return relevant NBA scores and information
on linkwheel link right at the top of your search results. Try searching for [nba playoffs] or [heat
games].
wheel link w heels linkw
heel seo linkw heel w orks New Golf search feature. [project codename "Answers"] This change introduces
one
w onder make money
a new search feature for the Professional Golf Association (PGA) and PGA Tour,
including information about tour matches and golfers. Try searching for [tiger
way link building woods] or [2012 pga schedule].
one w ay link exchange One
Improvements to ranking for news results. [project codename "News"] This
Way Links online marketi change improves signals we use to rank news content in our main search results.
ng search engine m In particular, this change helps you discover news content more quick ly than
before.
arketing search
Better application of inorganic backlinks signals. [launch codename "improv-
engine opti fix", project codename "Page Quality"] We have algorithms in place designed to
detect a variety of link schemes, a common spam technique. This change
ensures we’re using those signals appropriately in the rest of our rank ing.
mization searc
Improvements to Penguin. [launch codename "twref2", project codename "Page
h engines sem se Quality"] This month we rolled out a couple minor tweak s to improve signals and
refresh the data used by the penguin algorithm.
o seo link building se Trigger alt title when HTML title is truncated. [launch codename "tomwaits",
project codename "Snippets"] We have algorithms designed to present the best
o linkwheel seo service s possible result titles. This change will show a more succinct title for results where
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4. possible result titles. This change will show a more succinct title for results where
eo services seo tips the current title is so long that it gets truncated. We’ll only do this when the new,
shorter title is just as accurate as the old one.
social
smo linkw heel
Efficiency improvements in alternative title generation. [launch codename
bookmarking so "TopOfTheRock ", project codename "Snippets"] With this change we’ve improved
cial bookmarking softw are s the efficiency of title generation systems, leading to significant savings in cpu
usage and a more focused set of titles actually shown in search results.
ocial bookmarking tool social
bookmark traffic website t Better demotion of boilerplate anchors in alternate title generation. [launch
raffic codename "otisredding", project codename "Snippets"] When presenting titles in
search results, we want to avoid boilerplate copy that doesn’t describe the page
accurately, such as “Go Back .” This change helps improve titles by avoiding these
0 less useful bits of text.
Internationalizing music rich snippets. [launch codename "the k ids are disco
dancing", project codename "Snippets"] Music rich snippets enable webmasters
to mark up their pages so users can more easily discover pages in the search
results where you can listen to or preview songs. The feature launched originally on
google.com, but this month we enabled music rich snippets for the rest of the
world.
Music rich snippets on mobile. [project codename "Snippets"] With this change
we’ve turned on music rich snippets for mobile devices, mak ing it easier for users
to find songs and albums when they’re on the go.
Improvement to SafeSearch goes international. [launch codename
"GentleWorld", project codename "SafeSearch"] This change internationalizes an
algorithm designed to handle results on the borderline between adult and general
content.
Simplification of term-scoring algorithms. [launch codename "ROLL", project
codename "Query Understanding"] This change simplifies some of our code at a
minimal cost in quality. This is part of a larger effort to improve code readability.
Fading results to white for Google Instant. [project codename "Google Instant"]
We made a minor user experience improvement to Google Instant. With this
change, we introduced a subtle fade animation when going from a page with
results to a page without.
Better detection of major new events. [project codename "Freshness"] This
change helps ensure that Google can return fresh web results in realtime seconds
after a major event occurs.
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5. Smoother ranking functions for freshness. [launch codename "flsp", project
codename "Freshness"] This change replaces a number of thresholds used for
identifying fresh documents with more continuous functions.
Better detection of searches looking for fresh content. [launch codename
"Pineapples", project codename "Freshness"] This change introduces a brand new
classifier to help detect searches that are lik ely look ing for fresh content.
Freshness algorithm simplifications. [launch codename “febofu", project
codename "Freshness"] This month we rolled out a simplification to our freshness
algorithms, which will mak e it easier to understand bugs and tune signals.
Updates to +Pages in right-hand panel. [project codename “Social Search”] We
improved our signals for identifying relevant +Pages to show in the right-hand
panel.
Performance optimizations in our ranking algorithm. [launch codename
"DropSmallCFeature"] This launch significantly improves the efficiency of our
scoring infrastructure with minimal impact on the quality of our results.
Simpler logic for serving results from diverse domains. [launch codename
"hc1", project codename "Other Rank ing Components"] We have algorithms to
help return a diverse set of domains when relevant to the user query. This change
simplifies the logic behind those algorithms.
Precise location option on tablet. [project codename “Mobile”] For a while you’ve
had the option to choose to get personalized search results relevant to your more
precise location on mobile. This month we expanded that choice to tablet. You’ll
see the link at the bottom of the homepage and a button above local search
results.
Improvements to local search on tablet. [project codename “Mobile”] Similar to
thechanges we released on mobile this month, we also improved local search on
tablet as well. Now you can more easily expand a local result to see more details
about the place. After tapping the reviews link in local results, you’ll find details
such as a map, reviews, menu link s, reservation link s, open hours and more.
Internationalization of “recent” search feature on mobile. [project codename
"Mobile"] This month we expanded the “recent” search feature on mobile to new
languages and regions.
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6. Snippets and titles 2400 Social Bookmarking Sites List
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