Media '08 - Presentation by Kevin Anderson
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Presentation by Kevin Anderson, Editor of Blogs and Interactivity, The Guardian, (London) at Media '08, Sydney 7th March 2008.
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Media '08 - Presentation by Kevin Anderson
- 1. Wrapping Content in a Community Transforming mass media into social media
- 2. Social media growth versus traditional media
- 3. Social media growth versus traditional media
- 4. Social media growth versus traditional media
- 5. Social media growth versus traditional media
- 6. Social media faux pax
- 7. Social media faux pax Mass media focuses on celebrity not engagement
- 8. Social media faux pax Mass media focuses on celebrity not engagement Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’
- 9. Social media faux pax Mass media focuses on celebrity not engagement Mass media doesn’t know the difference between ‘provocative’ and ‘thought provoking’ Mass media focuses on building a network of free labour instead of relationships
- 10. ‘Giving a voice to the already voiced’
- 11. ‘Giving a voice to the already voiced’
- 12. Looking for an argument?
- 13. Looking for an argument?
- 14. Your community is a pub
- 15. Is your pub Cheers? Or...
- 16. Is your pub Cheers? Or...
- 17. If you build a boxing ring, people are going to fight. Tom Steinberg, MySociety.org
- 18. Connection, not just ‘crowd-sourcing’
- 19. Connection, not just ‘crowd-sourcing’
- 20. The old model Publisher Creates Content Reacts Audience
- 21. The New Model
- 22. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 23. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 24. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 25. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 26. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 28. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data
- 29. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing
- 30. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 31. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Connected Networking tools Blogging tools Commenting Networked journalism Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 32. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Attention Connected Networking tools Commenting Blogging tools Networked journalism & Rating Voting Reputation Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 34. Social media editorial strategies Open up to audience
- 35. Social media editorial strategies Open up to audience Involve the audience in meaningful ways
- 36. Social media editorial strategies Open up to audience Involve the audience in meaningful ways Tap into the wisdom in the crowds
- 37. ‘Wrapping content in a community’
- 38. Open up to your audience
- 39. Open up to your audience
- 41. Building a community of contributors
- 43. Wisdom in the crowds
- 44. Podcasting live fleeing a Cat 5
- 45. Real voices
- 46. Real voices
- 48. Go to the conversation
- 49. Go to the conversation
- 50. What’s stopping you? How many psychiatrists does it take to change a light bulb?
- 51. One...but the light bulb has to want to change
- 52. With thanks to ... Flickr photos Some Rights Reserved the main (boxing) by dickuhne an idea (the light bulb) by aloshbennet massive change by 416style From icanhascheezburger.com leef I alonze by Brad
- 53. Kevin Anderson, Guardian blogs editor kevin.anderson@guardian.co.uk blogs.guardian.co.uk strange.corante.com