Failure Is Guaranteed: Internet Marketing's Greatest Strength

d. ee nt ra ua g is re lu ai F How failure generates success in internet marketing.

In internet marketing, success is not an abstract concept.

It’s measurable.

It’s measurable. Regardless of what ‘success’ is.

But most folks expect perfection on the way.

Truth is, in internet marketing,

Failure is elemental to success.

Michelangelo said he didn’t carve sculptures. He chipped at the stone until he revealed the being within.

As an internet marketer, you’re doing the same thing.

Every failure chips away at the problem until your marketing campaign succeeds.

In Internet Marketing, success is what’s left when you’re done failing.

In Internet Marketing, success is what’s left when you’re done failing. ...because you can rapidly adjust and adapt, removing failures and chipping away at the block of stone.

Getting there. Success is out there, waiting for you. But ﬁnding it is not easy.

You need creativity.

You need creativity. Great copy, a good look and a smart plan.

You need logic.

You need logic. Marketing is 75% creative. That 25% might save you.

You need agility. You have to adapt fast. If you can’t, failures don’t help. They’re just failures.

Let me say that again.

Let me say that again. You need agility. You have to adapt fast. If you can’t, failures don’t help. They’re just failures.

A few tips to start failing the right way:

Measure and test.

Measure and test. A lot.

(but don’t test everything)

(but don’t test everything) trust your judgment

Learn to use tools like Google Analytics.

Learn to use tools like Google Analytics. + Google Website Optimizer.

Record everything.

Record everything. Failures only help if you remember them.

Make your last success a failure...

Make your last success a failure... ...by ﬁnding a way to beat it.

That’s it for now.

That’s it for now. Get out there and start failing!!!!

If you liked this, and want to see more, contact: ian@conversationmarketing.com and say ‘attaboy’!

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Failure Is Guaranteed: Internet Marketing's Greatest Strength

by Ian Lurie

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