Internet marketing works because you fail. A lot.

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How failure generates success
in internet marketing.

2. In internet marketing,
success is not an
abstract concept.

3. It’s measurable.

4. It’s measurable.
Regardless of what
‘success’ is.

5. It’s measurable.
Regardless of what
‘success’ is.

6. But most folks expect
perfection on the way.

7. Truth is, in internet marketing,

8. Failure is elemental to success.

9. Michelangelo said he didn’t carve
sculptures. He chipped at the stone
until he revealed the being within.

10. As an internet marketer, you’re
doing the same thing.

11. Every failure chips away at the
problem until your marketing
campaign succeeds.

12. In Internet Marketing, success is
what’s left when you’re done failing.

13. In Internet Marketing, success is
what’s left when you’re done failing.
...because you can rapidly adjust
and adapt, removing failures and
chipping away at the block of stone.

14. Getting there.
Success is out there, waiting for you.
But finding it is not easy.

15. You need creativity.

16. You need creativity.
Great copy, a good
look and a smart plan.

17. You need logic.

18. You need logic.
Marketing is 75% creative.
That 25% might save you.

19. You need agility.
You have to adapt fast. If
you can’t, failures don’t
help. They’re just failures.

20. Let me say that again.

21. Let me say that again.
You need agility.
You have to adapt fast. If you can’t,
failures don’t help. They’re just failures.

27. A few tips to start
failing the right way:

28. Measure and test.

29. Measure and test.
A lot.

30. (but don’t test everything)

31. (but don’t test everything)
trust your judgment

32. Learn to use tools like
Google Analytics.

33. Learn to use tools like
Google Analytics.
+
Google Website Optimizer.

34. Record everything.

35. Record everything.
Failures only help if you
remember them.

36. Make your last success
a failure...

37. Make your last success
a failure...
...by finding a way to
beat it.

38. That’s it for now.

39. That’s it for now.
Get out there and start failing!!!!

40. If you liked this, and want to see
more, contact:
ian@conversationmarketing.com
and say ‘attaboy’!