×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Content Strategy Across Connected Devices (DevLearn 2011)

by Training & Instructional Design, Social Media Strategy & Marketing at Oracle on Oct 27, 2011

  • 3,473 views

By Brandon Carson and Michelle Lentz ...

By Brandon Carson and Michelle Lentz

Ubiquitous connectivity is transforming mobile usage and behaviors. Traversing multiple connected devices in short activity bursts is becoming a primary way people access the mobile Web. How do you design and deliver content optimized for various devices and operating systems while compensating for diverse behaviors? Do you have an app strategy? Why is a mobile content strategy important for your organization? As consumers move to connecting to the Internet through mobile devices first, it is imperative for content designers to understand the challenges and constraints of the mobile ecosystem, and to design effective content strategies.

Participants in this session will learn the current state of the mobile ecosystem and strategies for designing and developing content across multiple mobile platforms. The average consumer uses products from multiple platforms, so we must adapt to this new multiplatform reality where one person might use a PC running Windows 7, a phone running Android, a PlayStation 3, and a tablet running iOS. You’ll learn how to cater to this reality, and how platforms, products, and services interact as part of an ecosystem that we can't control.

Statistics

Views

Total Views
3,473
Views on SlideShare
3,467
Embed Views
6

Actions

Likes
10
Downloads
148
Comments
0

3 Embeds 6

http://www.scoop.it 4
http://careernotes.blogspot.com 1
http://www.twylah.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Content Strategy Across Connected Devices (DevLearn 2011) Content Strategy Across Connected Devices (DevLearn 2011) Document Transcript