Derbhile Dromey
Think Like a Journalist
Finding the Angle <ul><li>Brainstorm: What Makes Your Business  Different? </li></ul><ul><ul><li>New Ideas and Development...
Creating Your Press Release <ul><li>Get to the Heart of the Matter  </li></ul><ul><li>Simple and Direct </li></ul><ul><li>...
Where to Send It <ul><li>Local Outlets   </li></ul><ul><li>www.medialive.ie   </li></ul><ul><li>New Business Slots, Sunday...
Plan Your Approach <ul><li>Personalise Your Approach </li></ul><ul><li>Make it Easy for Editors  </li></ul><ul><li>Include...
Buswell’s Hotel Boardroom Table: <ul><li>Noel Whelan brings nature to the boardroom </li></ul>
Pros and Cons of Media Publicity <ul><li>Exposure Beyond Advertising Pages </li></ul><ul><li>Priceless Word-of-Mouth Publi...
Pros and Cons of Media Publicity <ul><li>Not a Silver Bullet – Lots of Competition </li></ul><ul><li>Considerable Time Inv...
Summary <ul><li>Find a Unique Angle </li></ul><ul><li>Think Like a Journalist </li></ul><ul><li>Personalise Your Approach ...
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Waterford Micro Business Presentation

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  • Get them to swallow your hook
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  • Waterford Micro Business Presentation

    1. 1. Derbhile Dromey
    2. 2. Think Like a Journalist
    3. 3. Finding the Angle <ul><li>Brainstorm: What Makes Your Business Different? </li></ul><ul><ul><li>New Ideas and Developments </li></ul></ul><ul><ul><li>Origins of Business </li></ul></ul><ul><ul><li>Level of Expertise </li></ul></ul>
    4. 4. Creating Your Press Release <ul><li>Get to the Heart of the Matter </li></ul><ul><li>Simple and Direct </li></ul><ul><li>Finish with Quote </li></ul><ul><li>Newsbrief – Handy Snippet </li></ul>
    5. 5. Where to Send It <ul><li>Local Outlets  </li></ul><ul><li>www.medialive.ie </li></ul><ul><li>New Business Slots, Sunday Business Post, TV3 </li></ul><ul><li>Irish Press Releases, Get2Press, PRZone </li></ul><ul><li>New Media – Facebook, Twitter, Blogs, LinkedIn </li></ul>
    6. 6. Plan Your Approach <ul><li>Personalise Your Approach </li></ul><ul><li>Make it Easy for Editors </li></ul><ul><li>Include Images </li></ul>
    7. 7. Buswell’s Hotel Boardroom Table: <ul><li>Noel Whelan brings nature to the boardroom </li></ul>
    8. 8. Pros and Cons of Media Publicity <ul><li>Exposure Beyond Advertising Pages </li></ul><ul><li>Priceless Word-of-Mouth Publicity </li></ul><ul><li>Cost Effective </li></ul>
    9. 9. Pros and Cons of Media Publicity <ul><li>Not a Silver Bullet – Lots of Competition </li></ul><ul><li>Considerable Time Investment </li></ul><ul><li>Persistence is Vital </li></ul>
    10. 10. Summary <ul><li>Find a Unique Angle </li></ul><ul><li>Think Like a Journalist </li></ul><ul><li>Personalise Your Approach </li></ul>

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