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Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
Waterford Micro Business Presentation
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Waterford Micro Business Presentation

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  • Get them to swallow your hook
  • Pros
  • Cons
  • Transcript

    • 1. Derbhile Dromey
    • 2. Think Like a Journalist
    • 3. Finding the Angle <ul><li>Brainstorm: What Makes Your Business Different? </li></ul><ul><ul><li>New Ideas and Developments </li></ul></ul><ul><ul><li>Origins of Business </li></ul></ul><ul><ul><li>Level of Expertise </li></ul></ul>
    • 4. Creating Your Press Release <ul><li>Get to the Heart of the Matter </li></ul><ul><li>Simple and Direct </li></ul><ul><li>Finish with Quote </li></ul><ul><li>Newsbrief – Handy Snippet </li></ul>
    • 5. Where to Send It <ul><li>Local Outlets  </li></ul><ul><li>www.medialive.ie </li></ul><ul><li>New Business Slots, Sunday Business Post, TV3 </li></ul><ul><li>Irish Press Releases, Get2Press, PRZone </li></ul><ul><li>New Media – Facebook, Twitter, Blogs, LinkedIn </li></ul>
    • 6. Plan Your Approach <ul><li>Personalise Your Approach </li></ul><ul><li>Make it Easy for Editors </li></ul><ul><li>Include Images </li></ul>
    • 7. Buswell’s Hotel Boardroom Table: <ul><li>Noel Whelan brings nature to the boardroom </li></ul>
    • 8. Pros and Cons of Media Publicity <ul><li>Exposure Beyond Advertising Pages </li></ul><ul><li>Priceless Word-of-Mouth Publicity </li></ul><ul><li>Cost Effective </li></ul>
    • 9. Pros and Cons of Media Publicity <ul><li>Not a Silver Bullet – Lots of Competition </li></ul><ul><li>Considerable Time Investment </li></ul><ul><li>Persistence is Vital </li></ul>
    • 10. Summary <ul><li>Find a Unique Angle </li></ul><ul><li>Think Like a Journalist </li></ul><ul><li>Personalise Your Approach </li></ul>

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