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Waterford Micro Business Presentation

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  • Get them to swallow your hook
  • Pros
  • Cons

Transcript

  • 1. Derbhile Dromey
  • 2. Think Like a Journalist
  • 3. Finding the Angle
    • Brainstorm: What Makes Your Business Different?
      • New Ideas and Developments
      • Origins of Business
      • Level of Expertise
  • 4. Creating Your Press Release
    • Get to the Heart of the Matter
    • Simple and Direct
    • Finish with Quote
    • Newsbrief – Handy Snippet
  • 5. Where to Send It
    • Local Outlets 
    • www.medialive.ie
    • New Business Slots, Sunday Business Post, TV3
    • Irish Press Releases, Get2Press, PRZone
    • New Media – Facebook, Twitter, Blogs, LinkedIn
  • 6. Plan Your Approach
    • Personalise Your Approach
    • Make it Easy for Editors
    • Include Images
  • 7. Buswell’s Hotel Boardroom Table:
    • Noel Whelan brings nature to the boardroom
  • 8. Pros and Cons of Media Publicity
    • Exposure Beyond Advertising Pages
    • Priceless Word-of-Mouth Publicity
    • Cost Effective
  • 9. Pros and Cons of Media Publicity
    • Not a Silver Bullet – Lots of Competition
    • Considerable Time Investment
    • Persistence is Vital
  • 10. Summary
    • Find a Unique Angle
    • Think Like a Journalist
    • Personalise Your Approach